COMPANY NEWS IN BRIEF

Shoprite launches new private labelSouth Africa&#039;s largest grocer Shoprite has officially launched a new private label product range, Homegrown, which sources its products from local small businesses.The new label, which will be in Shoprite stores from Monday, will offer a wide range of products from chutney to atchar, biscuits and sweets.Speaking at the launch on Tuesday night, Shoprite&#039;s head buyer for private labels and imports, Renaldo Phillips, said Homegrown would initially offer 30 products, but the aim was to "continuously add to the range, growing turnover and thereby enabling our small businesses to grow in our country".Shoprite said in a statement that the Homegrown label "creates opportunities for emerging enterprises to thrive in the retail space" as it offered them "access to market" through the Shoprite brand&#039;s 534 supermarkets.It said this would businesses to "get their products onto shelves, increase turnover, and impact their local community by creating more jobs". The group said it also followed the recent launch of Shoprite Next Capital, a business division focused on giving small suppliers access to its consumer market.One of the small businesses that has been given a shot in the arm by the launch of the new range is Exotic Taste, an atchar business started by Amina Abrahams in her kitchen in Cape Town in 2006. Arbrahams began the business out of desperation when she found herself unemployed and trying to support her two children.Her business initially supplied friends, family and a small local supermarket but has grown steadily over the years, helped by a relationship with Shoprite that began 12 years ago when she supplied the supermarket group with her mango and vegetable atchar products under her own Exotic Taste brand.-Fin24

COMPANY NEWS IN BRIEF

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