Sluysken Samupofu. PHOTO MARIUD NGULA
Sluysken Samupofu. PHOTO MARIUD NGULA

A peek into Namibia’s microlending and financing future

Offering 360-degree financial solutions
Pre-eminence boasts a fintech-based website that encompasses an online calculator and a seamless online loan application.
Mariud Ngula
Sluysken Samupofu registered Pre-eminence Financial CC, a microlending company that provides short personal loans, on 15 May 2019.

"We offer financial, insurance, and property solutions. We want to build a loan services brand that will become the lead choice for Namibians,” Samupofu said.

The company offers 360-degree financial solutions through the provision of professional, reliable, and trusted microloan services.

In January 2023, Samupofu registered two subsidiaries, Pre-eminence Insurance Broker and Pre-eminence Properties.

He said the entities are being developed and primed to become a modelled brand that expand into a multinational entity.

Optimal customer service

From the get-go, Pre-eminence have harnessed their economies of scale beneficially, possessing enhanced financial capabilities, marketing skills and technology.

Pre-eminence boasts a fintech-based website that encompasses an online calculator and a seamless online loan application.

In addition, an integrated card payment system allows their clients to repay their loans at the time of their choosing.

"We are currently in the beta phase of testing for Android. It is going to be Namibia's first microlending and microfinance mobile application, and it is downloadable on our website."

Customer care

Samupofu said the company offers clients innovative services at a lower price than the standard industry.

“This strategy was inspired by Namibia’s first microlending Android-based mobile application and has done wonders for us,” he said.

"We value customer commitment, quality assurance, a will to win, and personal accountability. Thus, we develop relationships of trust and care that make a positive difference in the lives of their clients and customers; provide outstanding products and unsurpassed services that, together, deliver superior value to customers; exhibit a strong will to win in the marketplace and every aspect of their business; and are personally accountable for delivering on their commitments."

Meet the team

Having been in operation for almost four years, Samupofu said that their team consists of a chief financial officer, Isabel Amutse; a chief operating officer, Dr Lamia Ashipala-Tshiningayamwe, and a chief technology officer, Tunelao Haindobo.

"To promote our mandate, we make use of our mobile application, social media, traditional media, and promotional gifts."

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LaLiga: Deportivo Alaves 1 vs 0 Getafe | Real Sociedad 1 vs 0 Valencia | Almería 0 vs 2 Barcelona | Las Palmas 2 vs 2 Real Betis SerieA: Torino 3 vs 1 AC Milan | Lecce 0 vs 2 Atalanta | Fiorentina 2 vs 2 Napoli European Championships Qualifying: Southampton 3 vs 1 West Bromwich Albion | Leeds United 4 vs 0 Norwich City English Championship: Southampton 3 vs 1 West Bromwich Albion | Leeds United 4 vs 0 Norwich City Katima Mulilo: 10° | 31° Rundu: 10° | 30° Eenhana: 12° | 31° Oshakati: 13° | 31° Ruacana: 12° | 31° Tsumeb: 14° | 29° Otjiwarongo: 12° | 27° Omaruru: 13° | 30° Windhoek: 12° | 27° Gobabis: 13° | 27° Henties Bay: 19° | 33° Wind speed: 26km/h, Wind direction: E, Low tide: 07:06, High tide: 13:28, Low Tide: 19:06, High tide: 01:31 Swakopmund: 20° | 23° Wind speed: 20km/h, Wind direction: S, Low tide: 07:04, High tide: 13:26, Low Tide: 19:04, High tide: 01:29 Walvis Bay: 22° | 32° Wind speed: 23km/h, Wind direction: S, Low tide: 07:04, High tide: 13:25, Low Tide: 19:04, High tide: 01:28 Rehoboth: 12° | 27° Mariental: 16° | 29° Keetmanshoop: 17° | 29° Aranos: 16° | 29° Lüderitz: 19° | 35° Ariamsvlei: 16° | 31° Oranjemund: 14° | 31° Luanda: 24° | 28° Gaborone: 13° | 27° Lubumbashi: 11° | 27° Mbabane: 11° | 23° Maseru: 8° | 23° Antananarivo: 14° | 24° Lilongwe: 15° | 26° Maputo: 19° | 26° Windhoek: 12° | 27° Cape Town: 15° | 20° Durban: 16° | 24° Johannesburg: 15° | 24° Dar es Salaam: 24° | 32° Lusaka: 15° | 26° Harare: 12° | 26° Currency: GBP to NAD 23.01 | EUR to NAD 19.73 | CNY to NAD 2.51 | USD to NAD 18.15 | DZD to NAD 0.13 | AOA to NAD 0.02 | BWP to NAD 1.3 | EGP to NAD 0.38 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.7 | ZWL to NAD 0.04 | BRL to NAD 3.55 | RUB to NAD 0.2 | INR to NAD 0.22 | USD to DZD 134.35 | USD to AOA 847.42 | USD to BWP 13.49 | USD to EGP 46.86 | USD to KES 130.48 | USD to NGN 1467 | USD to ZAR 18.15 | USD to ZMW 25.45 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 79530.63 Up +0.03% | Namibian Stock Exchange (NSX) Overall Index 1754.58 Up +0.81% | Casablanca Stock Exchange (CSE) MASI 13426.13 Up +0.11% | Egyptian Exchange (EGX) 30 Index 26142.84 Up +3.27% | Botswana Stock Exchange (BSE) DCI 9151.06 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 414.72/OZ UP +1.55% | Copper US$ 5.04/lb UP +4.12% | Zinc US$ 3 059.30/T UP 0.11% | Brent Crude Oil US$ 84.28/BBP UP +0.60% | Platinum US$ 1 084.88/OZ UP +2.19% Sport results: LaLiga: Deportivo Alaves 1 vs 0 Getafe | Real Sociedad 1 vs 0 Valencia | Almería 0 vs 2 Barcelona | Las Palmas 2 vs 2 Real Betis SerieA: Torino 3 vs 1 AC Milan | Lecce 0 vs 2 Atalanta | Fiorentina 2 vs 2 Napoli European Championships Qualifying: Southampton 3 vs 1 West Bromwich Albion | Leeds United 4 vs 0 Norwich City English Championship: Southampton 3 vs 1 West Bromwich Albion | Leeds United 4 vs 0 Norwich City Weather: Katima Mulilo: 10° | 31° Rundu: 10° | 30° Eenhana: 12° | 31° Oshakati: 13° | 31° Ruacana: 12° | 31° Tsumeb: 14° | 29° Otjiwarongo: 12° | 27° Omaruru: 13° | 30° Windhoek: 12° | 27° Gobabis: 13° | 27° Henties Bay: 19° | 33° Wind speed: 26km/h, Wind direction: E, Low tide: 07:06, High tide: 13:28, Low Tide: 19:06, High tide: 01:31 Swakopmund: 20° | 23° Wind speed: 20km/h, Wind direction: S, Low tide: 07:04, High tide: 13:26, Low Tide: 19:04, High tide: 01:29 Walvis Bay: 22° | 32° Wind speed: 23km/h, Wind direction: S, Low tide: 07:04, High tide: 13:25, Low Tide: 19:04, High tide: 01:28 Rehoboth: 12° | 27° Mariental: 16° | 29° Keetmanshoop: 17° | 29° Aranos: 16° | 29° Lüderitz: 19° | 35° Ariamsvlei: 16° | 31° Oranjemund: 14° | 31° Luanda: 24° | 28° Gaborone: 13° | 27° Lubumbashi: 11° | 27° Mbabane: 11° | 23° Maseru: 8° | 23° Antananarivo: 14° | 24° Lilongwe: 15° | 26° Maputo: 19° | 26° Windhoek: 12° | 27° Cape Town: 15° | 20° Durban: 16° | 24° Johannesburg: 15° | 24° Dar es Salaam: 24° | 32° Lusaka: 15° | 26° Harare: 12° | 26° Economic Indicators: Currency: GBP to NAD 23.01 | EUR to NAD 19.73 | CNY to NAD 2.51 | USD to NAD 18.15 | DZD to NAD 0.13 | AOA to NAD 0.02 | BWP to NAD 1.3 | EGP to NAD 0.38 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.7 | ZWL to NAD 0.04 | BRL to NAD 3.55 | RUB to NAD 0.2 | INR to NAD 0.22 | USD to DZD 134.35 | USD to AOA 847.42 | USD to BWP 13.49 | USD to EGP 46.86 | USD to KES 130.48 | USD to NGN 1467 | USD to ZAR 18.15 | USD to ZMW 25.45 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 79530.63 Up +0.03% | Namibian Stock Exchange (NSX) Overall Index 1754.58 Up +0.81% | Casablanca Stock Exchange (CSE) MASI 13426.13 Up +0.11% | Egyptian Exchange (EGX) 30 Index 26142.84 Up +3.27% | Botswana Stock Exchange (BSE) DCI 9151.06 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 414.72/OZ UP +1.55% | Copper US$ 5.04/lb UP +4.12% | Zinc US$ 3 059.30/T UP 0.11% | Brent Crude Oil US$ 84.28/BBP UP +0.60% | Platinum US$ 1 084.88/OZ UP +2.19%