CTM Launches Bold New Campaign Featuring Carla, Tito, Mario
From Iconic Banter to Living Brand: CTM Launches Bold New Campaign Featuring Carla, Tito, Mario
Windhoek, Namibia – 17 September 2025
CTM, the much-loved home improvement retailer synonymous with stylish living at affordable prices, has launched an exciting new campaign that introduces a dynamic trio – Carla, Tito, and Mario, the CTM Home-Makers.
This lively new team represents the brand’s enduring promise of “Big Savings. More Style.” while honouring CTM’s legacy of fun, relatable advertising that has stood the test of time.
A Nostalgic Return, A Fresh Beginning In the 1990s and early 2000s, Namibians were captivated by the cheeky banter of Bob & Nige, CTM’s iconic characters whose catchphrase “Not too shabby, hey Nige” became a cultural staple.
Now, in a nod to its heritage, Nige returns – not as the face of the brand, but as a proud CTM customer. In a symbolic handover, he passes the torch to Carla, Tito, and Mario – the new champions of value, style, and DIY expertise.
Meet the CTM Home-Makers
CTM aims to connect emotionally with customers while making home transformation accessible to all – whether for a major renovation or a simple update.
Adding to this convenience, CTM Namibia has recently launched its own online shopping website, making it easier than ever for customers across the country to browse, select, and order products directly from the comfort of their homes.
By blending nostalgia with fresh energy, CTM Namibia ensures that its brand continues to inspire loyalty and creativity while standing firmly by its promise: Big Savings, More Style.
Be Part of the Movement
Experience the new campaign and explore CTM Namibia’s new online shopping platform by visiting www.ctm.com.na/carla-tito-mario-africa-style-deals-diy
Windhoek, Namibia – 17 September 2025
CTM, the much-loved home improvement retailer synonymous with stylish living at affordable prices, has launched an exciting new campaign that introduces a dynamic trio – Carla, Tito, and Mario, the CTM Home-Makers.
This lively new team represents the brand’s enduring promise of “Big Savings. More Style.” while honouring CTM’s legacy of fun, relatable advertising that has stood the test of time.
A Nostalgic Return, A Fresh Beginning In the 1990s and early 2000s, Namibians were captivated by the cheeky banter of Bob & Nige, CTM’s iconic characters whose catchphrase “Not too shabby, hey Nige” became a cultural staple.
Now, in a nod to its heritage, Nige returns – not as the face of the brand, but as a proud CTM customer. In a symbolic handover, he passes the torch to Carla, Tito, and Mario – the new champions of value, style, and DIY expertise.
Meet the CTM Home-Makers
- Carla – Style: Guiding customers with the latest trends to bring their dream homes to life.
- Tito – Value: Ensuring significant savings while making stylish living possible.
- Mario – DIY Know-How: Providing practical advice and quality support to guarantee successful projects.
CTM aims to connect emotionally with customers while making home transformation accessible to all – whether for a major renovation or a simple update.
Adding to this convenience, CTM Namibia has recently launched its own online shopping website, making it easier than ever for customers across the country to browse, select, and order products directly from the comfort of their homes.
By blending nostalgia with fresh energy, CTM Namibia ensures that its brand continues to inspire loyalty and creativity while standing firmly by its promise: Big Savings, More Style.
Be Part of the Movement
Experience the new campaign and explore CTM Namibia’s new online shopping platform by visiting www.ctm.com.na/carla-tito-mario-africa-style-deals-diy
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