Windhoek Lager strengthens footprints in Germany

New distribution partners

11 September 2018 | Sakenuus
STAFF REPORTER

Premium beer brand, Windhoek Lager – a product of Namibia Breweries Limited (NBL) – a subsidiary of the Ohlthaver & List (O&L) Group – has since August 2018 expanded its footprint in Germany, with a re-introduction to the market through new distribution partners.

NBL manager: export markets, Antonio Simoes said that “even though in some isolated cases Windhoek Lager has already been available in the German market, the premium brand will from now on be imported directly from Windhoek to Germany with bottles labelled according to the German deposit system with a GPD's non-returnable notice. This re-introduction to the German market, together with a new pool of distribution partners, will also see for a wider spread of Windhoek Lager availability in Germany.”

Brewed strictly according to the German Purity Law of 1516 (The Reinheitsgebot), Windhoek Lager has annually been awarded Gold at the annual international Deutsche Landwirtschafts Gesellschaft (DLG) Quality Evaluation Awards ceremony since 2007.

For the re-introduction of Windhoek Lager to Germany, a special event was held in Frankfurt, attended by NBL’s master brewer Christian Müller, NBL’s global sales manager Anton Goosen, and NBL manager: export markets Antonio Simoes accompanied by representatives of the importer of Windhoek Lager to Germany, TBS Trading GmbH and of the regional cooperation partner, the 'Bierothek'. The manager of TBS Trading GmbH, who was at the event, Hans-Werner Timke explained that TBS supports the promotion of trading activities between Germany and Namibia and sees Windhoek Lager as an important anchor product of an extended portfolio of Namibian products for the German market. Müller said: “This simply serves as a further confirmation and fruition of our commitment to producing and delivering only the best Namibia can. As a brewer, I am delighted at this next stepping stone in taking quality Namibian beers to the rest of the world.”

Windhoek Lager is imported to Germany by TBS Trading GmbH and is offered for sale via regional cooperation partners in the various regions of Germany in specialised shops (craft-beer traders such as the 'Bierothek'), online and also the wholesalers to the catering trade. The firm 'Bierothek' with its offer all around the topic craft- and import beers (to date it has nine branches regularly holding beer-tasting sessions and drawing up beer packages for customers) also represents a unique and interesting channel of distribution for Windhoek Lager.

Soortgelyk

 

‘Aarde lag deur haar gebarste gesig’

15 ure gelede | Weer

Ronelle Rademeyer – Groot dele van die Suide is vanoggend (Saterdag) sopnat.Die Facebook-blad Reën in Namibia van Philip Deetlefs is die ene jubelsange van dankbaarheid...

‘Aarde lag deur haar gebarste gesig’

15 ure gelede | Tuisblad

Ronelle Rademeyer – Groot dele van die Suide is vanoggend (Saterdag) sopnat.Die Facebook-blad Reën in Namibia van Philip Deetlefs is die ene jubelsange van dankbaarheid...

Parlement skop Woensdag sy werksaamhede af

1 dag gelede | Regering

Pres. Hage Geingob open Woensdag om 14:30 die Nasionale Vergadering se verrigtinge vir die jaar. Dit sal die negende sitting van die sesde parlement inlui.Die...

Registrasiefooie by NUST nou N$2 000 minder

1 dag gelede | Onderwys

Die Universiteit van Wetenskap en Tegnologie (Nust) se registrasiefooie is met N$2 000 van N$4 200 tot N$2 200 verminder. Dit volg nadat ouers en...

Man sterf in ongeluk naby Rehoboth

1 dag gelede | Ongelukke

‘n Man is Woensdag op slag dood nadat die voertuig waarin hy op reis was, die pad verlaat en omgeslaan het. Volgens die polisie se...

Grondwet mag nie ‘papierdroom’ wees

1 dag gelede | Mense

Ronelle Rademeyer - “Ons kan almal baie dankbaar wees vir die Grondwet wat ons geskryf en eenparig aanvaar het. Namibiërs se vryheid en beskerming lê...

Groter stoom vir TransNamib

1 dag gelede | Vervoer

font face="Verdana" > Augetto Graig - Die nasionale spoorwegonderneming TransNamib het ’n nuwe raad en strategiese besigheidsplan aangekondig waarmee die onderneming ’n nuwe rigting...

NSFAF: Finale betalings voor 28 Februarie

1 dag gelede | Onderwys

Die Finansiële Hulpfonds vir Namibiese Studente (NSFAF) het alle geld ontvang wat aan studente vir 2018-’19 uitbetaal moet word. Volgens die fonds het die verwerking...

Weer, Vrydag 8 Februarie 2019

1 dag gelede | Weer

BINNELAND: Sonning en bloedig warm in die verre noordweste. Elders sal dit gedeeltelik bewolk en baie tot bloedig warm wees met enkele tot wydverspreide donderbuie.KUS:...