'Wie kann ich Ihnen helfen?'
TO ensure that small and medium enterprises (SMEs) explore the German tourist market fully, SMEs Compete, in association with the Windhoek branch of the Namibian Chamber of Commerce and Industry (NCCI), will present a workshop on intercultural communication and basic German next Tuesday. "A common complaint that we hear from businesses that serve German visitors is that their staff do not meet client expectations when it comes to customer care and service delivery," says Claudine Mouton of local consultancy fi rm SMEs Compete.
According to statistics published in a recent Finweek survey on Namibia, an astounding 61 222 German tourists visited the country in 2005. Finweek, a weekly fi nancial magazine published in South Africa, shows that the average duration of their stay in Namibia is 17,18 days. ?Imagine the amount of money that German tourists inject into Namibia?s economy every day,? says Namibia Chamber of Commerce and Industry (NCCI) Windhoek branch manager, Vee Maharaj. People from diverse cultures encode and decode messages different ly, consequently increasing the possibility of misunderstanding.
Therefore it is essential for a business and its personnel to understand and appreciate cultures and communication conventions of those whom they wish to do business with, thereby minimising the risk of elementary mistakes, according to SMEs Compete. "With an ever increasing number of Germans visiting Namibia annually, we have decided to help local SMEs engaged in the provision of goods and services, thereby preparing them better to tap into the lucrative market," says Mouton.
"This is why we?ve developed an intercultural communication and basic German language workshop." SMEs Compete routinely part - ners NCCI branches around the country to present business skills development workshops. It is one of few local fi rms that solely engages in providing business growth and employment creation support to the small and medium enterprise (SME) sector. The upcoming workshop takes place at the premises of SMEs Compete in Windhoek West on Tuesday morning. Those wishing to secure a place, can contact Vee Maharaj in Windhoek at 222 000 for further details.
According to statistics published in a recent Finweek survey on Namibia, an astounding 61 222 German tourists visited the country in 2005. Finweek, a weekly fi nancial magazine published in South Africa, shows that the average duration of their stay in Namibia is 17,18 days. ?Imagine the amount of money that German tourists inject into Namibia?s economy every day,? says Namibia Chamber of Commerce and Industry (NCCI) Windhoek branch manager, Vee Maharaj. People from diverse cultures encode and decode messages different ly, consequently increasing the possibility of misunderstanding.
Therefore it is essential for a business and its personnel to understand and appreciate cultures and communication conventions of those whom they wish to do business with, thereby minimising the risk of elementary mistakes, according to SMEs Compete. "With an ever increasing number of Germans visiting Namibia annually, we have decided to help local SMEs engaged in the provision of goods and services, thereby preparing them better to tap into the lucrative market," says Mouton.
"This is why we?ve developed an intercultural communication and basic German language workshop." SMEs Compete routinely part - ners NCCI branches around the country to present business skills development workshops. It is one of few local fi rms that solely engages in providing business growth and employment creation support to the small and medium enterprise (SME) sector. The upcoming workshop takes place at the premises of SMEs Compete in Windhoek West on Tuesday morning. Those wishing to secure a place, can contact Vee Maharaj in Windhoek at 222 000 for further details.
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