Revolutionary new Rio
KIA?S all-new, fourth-generation Rio, which made its world premiere at the 2011 Geneva Motor Show, is set to spark a revolution in the compact car segment and power a boom in the growth of Kia sales.
The new Rio boasts a bold and distinctive personality, bringing the latest B-segment model smartly in line with the rest of Kia?s strikingly modern, design-led product range.
Tasked with the difficult job of improving upon the remarkable international success of the previous generation Rio model, Kia?s engineers and designers have created a new Rio family of models which combine European finesse with Korean spice to create a language that also communicates Latin flair ? for a truly global appeal. In addition to appealing to consumers? aesthetic tastes, the new Kia Rio will spearhead the company?s efforts to significantly grow its market share across the globe by offering potential owners impressive environmental credentials. CO2 emissions for the model range on sale in South Africa start at just 129 g/km ? confirming that the Bsegment Rio is highly competitive compared with other models in its class.
?The new Kia Rio model is not an evolution of its predecessor, it?s a revolution. The new Rio is extremely attractive with a fresh feeling of sportiness ? a car that people will want to buy for its new looks, generous features and environmental credentials,? says Ray Levin, CEO, Kia Motors South Africa. Kia?s market research predicts that global demand for B-segment cars is going to grow significantly over the next two years as more consumers shift to more economical, more fuelefficient cars ? downsizing to offset the continuous rise in fuel prices. Analysts forecast that global demand for B-segment cars will climb to 9.2 million units in 2012 and to 14.0 million units by 2014. ?Today Kia has a relatively low profile in the B-segment.
Now with new Rio, we are set to attract a host of new customers to Kia showrooms and it will appeal to a much wider demographic than before. The new Rio offers feature levels only seen from the C-segment upwards,? adds Levin. The Rio will be sold in Southern Africa with a choice of two body styles (5-door and 4-door sedan) with the 5-door available from November 2011 and 4-door from early 2012. The Rio 5-door comes with two petrol engines (1.2 and 1.4 litre) and three derivatives (1.2, 1.4 and 1.4 TEC).
It is longer, wider and lower than its predecessor and features a wheelbase extended by 70 mm ? greatly enhancing passenger space and cargo capacity. With an overall height of 1,455 mm, new Rio is one of the lowest cars in Kia?s global product range. To lower fuel consumption, Kia engineers have carried out an extensive programme to shed weight across a broad range of components.
As a result, although new Rio is a significantly larger car than the third-generation model it replaces, with extra equipment, its weight-gain has been kept to a minimum. Rio is set to completely redefine its position as one of the most competitive vehicles in one of the world?s most competitive market sectors ? the B-segment. The new Rio will be manufactured exclusively at Kia?s Sohari plant in Korea.
The new Rio boasts a bold and distinctive personality, bringing the latest B-segment model smartly in line with the rest of Kia?s strikingly modern, design-led product range.
Tasked with the difficult job of improving upon the remarkable international success of the previous generation Rio model, Kia?s engineers and designers have created a new Rio family of models which combine European finesse with Korean spice to create a language that also communicates Latin flair ? for a truly global appeal. In addition to appealing to consumers? aesthetic tastes, the new Kia Rio will spearhead the company?s efforts to significantly grow its market share across the globe by offering potential owners impressive environmental credentials. CO2 emissions for the model range on sale in South Africa start at just 129 g/km ? confirming that the Bsegment Rio is highly competitive compared with other models in its class.
?The new Kia Rio model is not an evolution of its predecessor, it?s a revolution. The new Rio is extremely attractive with a fresh feeling of sportiness ? a car that people will want to buy for its new looks, generous features and environmental credentials,? says Ray Levin, CEO, Kia Motors South Africa. Kia?s market research predicts that global demand for B-segment cars is going to grow significantly over the next two years as more consumers shift to more economical, more fuelefficient cars ? downsizing to offset the continuous rise in fuel prices. Analysts forecast that global demand for B-segment cars will climb to 9.2 million units in 2012 and to 14.0 million units by 2014. ?Today Kia has a relatively low profile in the B-segment.
Now with new Rio, we are set to attract a host of new customers to Kia showrooms and it will appeal to a much wider demographic than before. The new Rio offers feature levels only seen from the C-segment upwards,? adds Levin. The Rio will be sold in Southern Africa with a choice of two body styles (5-door and 4-door sedan) with the 5-door available from November 2011 and 4-door from early 2012. The Rio 5-door comes with two petrol engines (1.2 and 1.4 litre) and three derivatives (1.2, 1.4 and 1.4 TEC).
It is longer, wider and lower than its predecessor and features a wheelbase extended by 70 mm ? greatly enhancing passenger space and cargo capacity. With an overall height of 1,455 mm, new Rio is one of the lowest cars in Kia?s global product range. To lower fuel consumption, Kia engineers have carried out an extensive programme to shed weight across a broad range of components.
As a result, although new Rio is a significantly larger car than the third-generation model it replaces, with extra equipment, its weight-gain has been kept to a minimum. Rio is set to completely redefine its position as one of the most competitive vehicles in one of the world?s most competitive market sectors ? the B-segment. The new Rio will be manufactured exclusively at Kia?s Sohari plant in Korea.
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