Pop Art package adds even more value
PEUGEOT South Africa announced a revised and realigned 207 hatchback range for the local market. The new line-up will focus on affordability, value and contemporary style, and will mark the return of the highly popular Pop Art nameplate.
The five-strong line-up will include two sub-R150 000 207 Pop Art models, while the new, aspirational Sportium derivative will be introduced as the flagship of the 207 family and the 207 Active remains as the midrange offering between the two models.
?There is no doubt that the buying down trend is gathering momentum in the SA vehicle market,? says Jean-Francois Bacos, managing director of Peugeot SA.
?For that reason, the B-segment hatchback category is arguably one of the most closely contested sectors in an already highly competitive market.?
Bacos adds that the 207 has already earned an enviable reputation for quality, reliability and value.
?However, it?s clear that the significant new model?s activity in the segment has overshadowed our contender. Revising and realigning the model offering in the 207 should address this.?
Perhaps the most important aspect of the new 207 range is the reintroduction of the Pop Art nameplate. The Pop Art badge was last featured on the previous-generation 206, and made an instant impression, thanks to its combination of keen pricing and high value.
The 207 Pop Art is expected to emulate that success with a package on offer from as little as N$142 900. The new entry-level model features a 1.4-litre 16-valve engine credited with 54 kW of maximum power, and a torque peak of 118 Nm.
The advanced unit combines ample urge with excellent fuel economy and proven reliability, making it an ideal companion for the entry-level 207. Exterior features include front fog lights, colour-coded door handles and side strips, chrome-finished top side strips, and Pop Art badges on each side.
Standard equipment is anything but entry level, and includes niceties such as electric front windows, air-conditioning, a CD receiver with MP3 capability, and central locking.
Dual front airbags, as well as ABS brakes with EBD and EBA, are also included. The 207 Pop Art can be ordered with or without a service plan.
Except for the entry-level Pop Art model, all 207s come standard with a four-year/60 000 km service plan. The full range is covered by a three-year/100 000 km warranty.
The five-strong line-up will include two sub-R150 000 207 Pop Art models, while the new, aspirational Sportium derivative will be introduced as the flagship of the 207 family and the 207 Active remains as the midrange offering between the two models.
?There is no doubt that the buying down trend is gathering momentum in the SA vehicle market,? says Jean-Francois Bacos, managing director of Peugeot SA.
?For that reason, the B-segment hatchback category is arguably one of the most closely contested sectors in an already highly competitive market.?
Bacos adds that the 207 has already earned an enviable reputation for quality, reliability and value.
?However, it?s clear that the significant new model?s activity in the segment has overshadowed our contender. Revising and realigning the model offering in the 207 should address this.?
Perhaps the most important aspect of the new 207 range is the reintroduction of the Pop Art nameplate. The Pop Art badge was last featured on the previous-generation 206, and made an instant impression, thanks to its combination of keen pricing and high value.
The 207 Pop Art is expected to emulate that success with a package on offer from as little as N$142 900. The new entry-level model features a 1.4-litre 16-valve engine credited with 54 kW of maximum power, and a torque peak of 118 Nm.
The advanced unit combines ample urge with excellent fuel economy and proven reliability, making it an ideal companion for the entry-level 207. Exterior features include front fog lights, colour-coded door handles and side strips, chrome-finished top side strips, and Pop Art badges on each side.
Standard equipment is anything but entry level, and includes niceties such as electric front windows, air-conditioning, a CD receiver with MP3 capability, and central locking.
Dual front airbags, as well as ABS brakes with EBD and EBA, are also included. The 207 Pop Art can be ordered with or without a service plan.
Except for the entry-level Pop Art model, all 207s come standard with a four-year/60 000 km service plan. The full range is covered by a three-year/100 000 km warranty.
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