Polo Vivo celebrates two years of success
Polo Vivo has been the topselling brand in the South African passenger car market for the past 18 months. This despite new models being launched into the market on a nearly monthly basis, and more expected in the near future.
Volkswagen South Africa introduced the Polo Vivo as the entry-level car in the A0 segment to fill the gap that was created when the venerable Citi Golf was retired in January 2010.
The introduction of the Polo Vivo into the Southern African market was closely aligned to the Volkswagen brand vision of being the ?most innovative volume brand in the world?. ?The success of Polo Vivo in the past two years has been overwhelming. Polo Vivo is a unique offering that we introduced with the aim of providing our customers with an affordable and reliable product,? said Mike Glendinning, Director: Sales and Marketing, Volkswagen Group South Africa.
?The cornerstones of the Polo Vivo brand are affordability, proven German product quality, safety, space and comfort. It represents excellent value for money without compromising on core product essentials that customers expect from Volkswagen.
In short, Polo Vivo customers are getting an A class car for the price of an A0 car, a difficult proposition to ignore in this heavily contested segment of the market. ?As if that were not enough, Polo Vivo also has the classleading residual value in its segment in the used car market. This ensures that the cost of ownership over a 3-year cycle makes Polo Vivo one of the cheapest cars to own,? added Glendinning.
Nearly 70% of Polo Vivo parts are sourced from South African suppliers. The localisation of parts has resulted in the creationof a number of jobs and the establishment of a supplier park in Uitenhage.
The ?Proudly South Africaness? of the Polo Vivo has encouraged and attracted government fleet buyers as well as rental companies to list it as their car of choice.
Polo Vivo is offered in two body versions, namely hatch (2-door and 4-door) and sedan. In the past year, Volkswagen introduced additional exciting derivatives to the Polo Vivo range to broaden its appeal. The new derivatives included a stylish, sporty 2-door Polo Vivo GT.
? Words and image: quickpic.co.za
Volkswagen South Africa introduced the Polo Vivo as the entry-level car in the A0 segment to fill the gap that was created when the venerable Citi Golf was retired in January 2010.
The introduction of the Polo Vivo into the Southern African market was closely aligned to the Volkswagen brand vision of being the ?most innovative volume brand in the world?. ?The success of Polo Vivo in the past two years has been overwhelming. Polo Vivo is a unique offering that we introduced with the aim of providing our customers with an affordable and reliable product,? said Mike Glendinning, Director: Sales and Marketing, Volkswagen Group South Africa.
?The cornerstones of the Polo Vivo brand are affordability, proven German product quality, safety, space and comfort. It represents excellent value for money without compromising on core product essentials that customers expect from Volkswagen.
In short, Polo Vivo customers are getting an A class car for the price of an A0 car, a difficult proposition to ignore in this heavily contested segment of the market. ?As if that were not enough, Polo Vivo also has the classleading residual value in its segment in the used car market. This ensures that the cost of ownership over a 3-year cycle makes Polo Vivo one of the cheapest cars to own,? added Glendinning.
Nearly 70% of Polo Vivo parts are sourced from South African suppliers. The localisation of parts has resulted in the creationof a number of jobs and the establishment of a supplier park in Uitenhage.
The ?Proudly South Africaness? of the Polo Vivo has encouraged and attracted government fleet buyers as well as rental companies to list it as their car of choice.
Polo Vivo is offered in two body versions, namely hatch (2-door and 4-door) and sedan. In the past year, Volkswagen introduced additional exciting derivatives to the Polo Vivo range to broaden its appeal. The new derivatives included a stylish, sporty 2-door Polo Vivo GT.
? Words and image: quickpic.co.za
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