New Ford Focus makes SA debut
THE all-new Focus is an intrinsic part of Ford Motor Company of Southern Africa?s product offensive. Offering impressive luxury, convenience and comfort the all-new Focus is a perception changer and is expected to attract buyers from larger and luxury-class vehicles.
With over 10 million units sold globally since its introduction in 1998, the Focus has become a firm favourite with consumers for its outstanding value, comfort and safety, and above all, its driver appeal.
Following an unprecedented global development programme under the company?s One Ford strategy, the next-generation Focus is set to continue the successful tradition of its predecessors.
?The Focus has garnered solid support over the years, but in designing the new generation version engineers sought to take the already outstanding elements of the existing package and elevate them to even greater heights. The result is a model that boasts expressive design, affordable innovation, superior quality, responsive performance and exceptional fuel economy,? says Ford Marketing Manager, Ben Pillay.
Distinguished by its sleek and sporty design, the new Focus is packed with dynamic technologies and features that set it apart in the C-segment.
The new Focus features a sporty and dynamic character, marking the next evolution of Ford?s acclaimed Kinetic Design form language, which has contributed to the growing popularity of the company?s latest small and medium global cars.
With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly signals the rewarding driving experience that awaits customers when they take to the road. The dynamic quality of the exterior is reinforced by the distinctive design of the interior.
The new Focus has a modern, cockpit-style interior, with the stylish centre console wrapped around the driver and providing outstanding access to the vehicle?s major controls. The interior combines outstanding functionality with outstanding craftsmanship.
The cabin?s bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are travelling in a premium-class car.
Passive safety features include a new generation of advanced airbag restraint systems with driver and front passenger airbags, side front airbags and side curtain airbags (only available on the Trend and Sport models) for front- and rear-seat occupants, as well as an exceptionally strong and light steel bodyshell.
The new bodyshell makes use of more high-strength steels than any previous Ford. The all-new Focus enters the South African market with eight different models, four sedan derivatives and four hatch derivatives.
With over 10 million units sold globally since its introduction in 1998, the Focus has become a firm favourite with consumers for its outstanding value, comfort and safety, and above all, its driver appeal.
Following an unprecedented global development programme under the company?s One Ford strategy, the next-generation Focus is set to continue the successful tradition of its predecessors.
?The Focus has garnered solid support over the years, but in designing the new generation version engineers sought to take the already outstanding elements of the existing package and elevate them to even greater heights. The result is a model that boasts expressive design, affordable innovation, superior quality, responsive performance and exceptional fuel economy,? says Ford Marketing Manager, Ben Pillay.
Distinguished by its sleek and sporty design, the new Focus is packed with dynamic technologies and features that set it apart in the C-segment.
The new Focus features a sporty and dynamic character, marking the next evolution of Ford?s acclaimed Kinetic Design form language, which has contributed to the growing popularity of the company?s latest small and medium global cars.
With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly signals the rewarding driving experience that awaits customers when they take to the road. The dynamic quality of the exterior is reinforced by the distinctive design of the interior.
The new Focus has a modern, cockpit-style interior, with the stylish centre console wrapped around the driver and providing outstanding access to the vehicle?s major controls. The interior combines outstanding functionality with outstanding craftsmanship.
The cabin?s bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are travelling in a premium-class car.
Passive safety features include a new generation of advanced airbag restraint systems with driver and front passenger airbags, side front airbags and side curtain airbags (only available on the Trend and Sport models) for front- and rear-seat occupants, as well as an exceptionally strong and light steel bodyshell.
The new bodyshell makes use of more high-strength steels than any previous Ford. The all-new Focus enters the South African market with eight different models, four sedan derivatives and four hatch derivatives.
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