NBL introduces non-alcoholic beer
The company wants to give local people the option of choosing quality locally crafted non-alcoholic beer, because they have limited choices.
Namibia Breweries Limited (NBL), a subsidiary of the Ohlthaver and List Group has introduced Horizon, a non-alcoholic beer, in an effort to promote responsible drinking and curb the abuse of alcohol.
A media statement issued on Wednesday by the group’s manager for external relations Roux-ché Locke, said the group wants to continue being innovative in its pursuit of being “a catalyst for positive change, creating new realities, fulfilling dreams and as a leader in the Namibian alcohol beverages industry at the forefront of promoting responsible consumption of alcohol”.
Locke said according to NBL global marketing manager Rene Duffy, the company wants to give local people the option of choosing quality locally crafted non-alcoholic beer, because currently consumers in Namibia have limited choices.
“Horizon broadens the possibility of enjoying a beer, 24/7, without compromising on the great authentic taste of a truly Namibian beer, and at the same time supporting responsible consumption. Horizon is a reflection of our passion to deliver a wide range of beverages that appeal to a broad spectrum of taste palates and drinking occasions,” said Duffy.
Global trends
She added that Horizon is a range of expertly brewed, premium tasting non-alcoholic beer with an alcohol by volume of less than 0.5 percent, and with global and local trends pointing towards a greater focus on health and wellbeing, as consumers are actively looking to reduce their alcohol intake at selected occasions which Horizon will be offering to them.
“Inherent to this offering is the recognition of a world where choice needs to reflect the diverse palate of consumers, while ensuring that every flavour delivers on the beer drinking experience,” said Duffy.
She further said the Horizon alcohol comes in 330 millilitres and 500 millilitre cans and is offered in three flavours - lemon, apple and berry. - Nampa
A media statement issued on Wednesday by the group’s manager for external relations Roux-ché Locke, said the group wants to continue being innovative in its pursuit of being “a catalyst for positive change, creating new realities, fulfilling dreams and as a leader in the Namibian alcohol beverages industry at the forefront of promoting responsible consumption of alcohol”.
Locke said according to NBL global marketing manager Rene Duffy, the company wants to give local people the option of choosing quality locally crafted non-alcoholic beer, because currently consumers in Namibia have limited choices.
“Horizon broadens the possibility of enjoying a beer, 24/7, without compromising on the great authentic taste of a truly Namibian beer, and at the same time supporting responsible consumption. Horizon is a reflection of our passion to deliver a wide range of beverages that appeal to a broad spectrum of taste palates and drinking occasions,” said Duffy.
Global trends
She added that Horizon is a range of expertly brewed, premium tasting non-alcoholic beer with an alcohol by volume of less than 0.5 percent, and with global and local trends pointing towards a greater focus on health and wellbeing, as consumers are actively looking to reduce their alcohol intake at selected occasions which Horizon will be offering to them.
“Inherent to this offering is the recognition of a world where choice needs to reflect the diverse palate of consumers, while ensuring that every flavour delivers on the beer drinking experience,” said Duffy.
She further said the Horizon alcohol comes in 330 millilitres and 500 millilitre cans and is offered in three flavours - lemon, apple and berry. - Nampa
Kommentaar
Republikein
Geen kommentaar is op hierdie artikel gelaat nie