Mitsubishi celebrates their centenary

Many firsts mark Mitsubishi’s first 100 years as a world-class vehicle manufacturer, not the least the claim to the world’s first SUV.And in Southern Africa, Mitsubishi Motors is getting ready to keep the momentum going with launching a host of new and improved models with the highlight the soon to arrive brand-new Pajero Sport.Back in 1917, the Mitsubishi Model A was not only the Mitsubishi Shipping Company’s very first production model, but became the first mass-production car in Japanese history. Sixteen years later Mitsubishi launched the PX33 – the first passenger vehicle with full-time four-wheel drive.Slightly more recently – in 1970, to be exact – Mitsubishi became the first automaker to mass market an electric vehicle.On local shores, Mitsubishi’s heritage dates back over four decades when the small Colt 1100 range was first assembled in South Africa.And now, in its centenary year, modern vehicles such as the Pajero (the most successful winner of the renowned Dakar Rally with no less than 12 victories overall, including seven straight Dakar wins), the all-new Mitsubishi Triton, the compact crossover known as the ASX, and the luxurious 2017 Mitsubishi Outlander, are paving the way for a host of new models to celebrate Mitsubishi’s first 100 years.These will include the new compact Eclipse Cross that was unveiled at the Geneva Motor Show in March, and will make its African debut in 2018.The all-new Pajero Sport with its much-admired, new-generation high-performance turbo-diesel engine mated to a state-of-the-art eight-speed automatic transmission, yet another first for the three-diamond brand should again, stake its claim as a world-beater.Boasting Mitsubishi’s innovative Dynamic Shield front-end design, the new Pajero Sport will also be available with the latest version of Mitsubishi’s Super-Select 4WD-II system, including transfer gearing with low range. “Our existing products have earned their place in the Southern African market over many years, and our latest updated models is our way of celebrating Mitsubishi’s first 100 years,” says Nic Campbell, General Manager of Mitsubishi SA. - QuickPic

Mitsubishi celebrates their centenary

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Republikein 2026-02-04

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Mitsubishi celebrates their centenary

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Republikein 2026-02-04

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