Metro makes shoppers’ dreams come true

Yochanaan Coetzee – While Metro Cash & Carry is renowned for its incredible range and affordability, it’s the tangible everyday difference they make in people’s lives that is at the centre of their success.

For their birthday celebrations last year, Metro Windhoek kicked things up a notch, and instead of just giving away a few cars, they wanted to share even more joy.

“While we are blessed with loyal customers buying from us, it’s the vendors, take-aways and other small businesses that depend on us to generate their livelihood, that inspires us every day,” says Kobus Boshoff, merchandise executive for Metro in Windhoek.

To thank their clientele for their loyal support, the company indulges in the gift of giving every year. This year they’ve upped the ante by giving away N$100 000 worth of grocery vouchers, 80 cellphones, a second car to a hardworking mother and a whole new life to well-deserving man.

And all this on a Tuesday morning!

Celestine Shivera is a transport inspector who lives for her family. She’s been a long-time Metro customer who says that by doing her monthly grocery shopping there, she manages to save money that she can then invest back into her family.

“I normally do my shopping here, because it’s affordable and I can find everything I need and more under one roof. I usually leave here with a smile, but today I just can’t it! This is such a blessing and will be a great asset to our household,” she said. “I’m so grateful to Metro. I can’t wait to come shopping with my new Polo Vivo.”

Next up was the grand prize, a big, beautiful business on wheels: The Nissan Mininbus absolutely glistened with earning potential in Metro’s parking lot. Although the tension soon turned to disappointment for other finalists, in Windhoek’s northern industrial area, Etaka Baye, was on duty and unaware that the shopping bag full of items he bought weeks ago, would unlock a new life for him.

“I could not believe it when they said I was a finalist, but I really can’t believe that I’ve won,” the visibly bewildered father and long-haul truck driver said.

Having been a regular fixture on our roads for the past 10 years, Baye was clearly overwhelmed when he arrived to see a crowd of people cheering him on as he walked up to his prize.

“This is a dream come true. With this bus I can become my own boss, so Metro has done a really wonderful thing for me today. It feels like I’m getting a chance at a new life,” he said, the surprise seemingly still settling in.

When asked whether he will employ a driver for his newly-envisioned long distance transport service, he answered without a moment’s hesitation. “Never, this is my luck, you can’t let someone else drive your blessing!”