Lexus imagines an electrified future
Lexus International recently unveiled a global campaign titled “Lexus Electrified,” which envisions an electrified world in a series of short films that emphasise both Lexus’ electric future and pioneering history as the leader in the hybrid-electric space.
The campaign follows Lexus’ revolutionary all-electric concept car, the LF-30, through bold, modern environments, to then reveal the current Lexus Electrified range, demonstrating that the innovative thinking behind the LF-30 also prevails in the brand’s electrified vehicles today.
Lexus launched the world’s first premium hybrid electric SUV in 2005 and there are now 1.9 million Lexus electrified vehicles on the road.
The brand’s innovative spirit is brought to life in the campaign by the LF-30 concept car, which embodies the intuitive luxury that the marque is known for.
Lexus is the leader of alternative-fuel vehicles, thanks to its extensive hybrid model line-up. Within the Lexus range are 10 models, and five have one or more hybrid derivatives, making hybrid more accessible than ever.
Customer base
Lexus sales and marketing vice president, Glenn Crompton says, “expanding our hybrid line-up was a natural progression for the brand as we have seen increased customer demand and interest over the recent year.
In 2019 Lexus commanded a 39 percent market share of all hybrid and electric sales in the premium sector in SA. The greater number of Lexus customers purchasing hybrid vehicles now get to enjoy the luxury of choice, exceptional fuel economy and the dynamism of hybrid driving.”
Brian Bolain, global head of brand management said, “the future-facing campaign reinforces our position as a visionary leader in electrification. It reflects the pioneering and innovative ethos of Lexus, that has been crafting seamless performance through electrification for over 15 years.” - MotorPress
The campaign follows Lexus’ revolutionary all-electric concept car, the LF-30, through bold, modern environments, to then reveal the current Lexus Electrified range, demonstrating that the innovative thinking behind the LF-30 also prevails in the brand’s electrified vehicles today.
Lexus launched the world’s first premium hybrid electric SUV in 2005 and there are now 1.9 million Lexus electrified vehicles on the road.
The brand’s innovative spirit is brought to life in the campaign by the LF-30 concept car, which embodies the intuitive luxury that the marque is known for.
Lexus is the leader of alternative-fuel vehicles, thanks to its extensive hybrid model line-up. Within the Lexus range are 10 models, and five have one or more hybrid derivatives, making hybrid more accessible than ever.
Customer base
Lexus sales and marketing vice president, Glenn Crompton says, “expanding our hybrid line-up was a natural progression for the brand as we have seen increased customer demand and interest over the recent year.
In 2019 Lexus commanded a 39 percent market share of all hybrid and electric sales in the premium sector in SA. The greater number of Lexus customers purchasing hybrid vehicles now get to enjoy the luxury of choice, exceptional fuel economy and the dynamism of hybrid driving.”
Brian Bolain, global head of brand management said, “the future-facing campaign reinforces our position as a visionary leader in electrification. It reflects the pioneering and innovative ethos of Lexus, that has been crafting seamless performance through electrification for over 15 years.” - MotorPress
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