Letshego awards productive use of loans
In its 2016 ILC campaign, Letshego received a total of 2 877 stories from clients on how they use loans productively.
Staff reporter
Letshego Group Namibia has launched its Improving Life Campaign (ILC) for 2017, a customer engagement campaign rewarding productive loan use behaviour by the bank's clients.
Letshego believes people from all walks of life should be able to access financing for improving their livelihoods, while in turn, actively participating in the economy through financing productive endeavours.
In its 2016 ILC campaign, Letshego received a total of 2 877 stories from clients on how they use loans productively, which were categorised under education, home/home improvement, farming, motor vehicle purchase, business and health.
ILC campaign winners will be rewarded by enhancing their existing productive loan use. For example, if they won because they used Letshego funds to buy a taxi, the prize money - which amounts to N$20 000 per winner - will be used to buy tyres, maintain the taxi or buy an additional taxi, addressing only the productive needs of the winner.
In previous years, Letshego Namibia, and its sister companies across Africa, have consistently embraced responsible and ethical financial services by running customer and public campaigns that focus on rewarding productive financial behaviour, creating a culture that brings inclusive finance to the financially marginalised.
“We believe in ensuring that the financing we extend to our customers is used in a responsible and sustainable manner,” says Ester Kali, chief executive officer of Letshego Namibia. In support of this mandate, Letshego Namibia earlier this year signed up as a member of the Financial Literacy Initiative (FLI). Among others, this assists clients to make informed financial decisions throughout their lives.
To participate in ILC 2017, clients can visit any Letshego branch around the country, fill in the entry form, share their story on the form and hand it to a Letshego consultant.
Customers are invited to share their stories of how they have used Letshego finance to sustainably improve their lives, and they stand a chance to win their share of N$100 000.
Letshego Group Namibia has launched its Improving Life Campaign (ILC) for 2017, a customer engagement campaign rewarding productive loan use behaviour by the bank's clients.
Letshego believes people from all walks of life should be able to access financing for improving their livelihoods, while in turn, actively participating in the economy through financing productive endeavours.
In its 2016 ILC campaign, Letshego received a total of 2 877 stories from clients on how they use loans productively, which were categorised under education, home/home improvement, farming, motor vehicle purchase, business and health.
ILC campaign winners will be rewarded by enhancing their existing productive loan use. For example, if they won because they used Letshego funds to buy a taxi, the prize money - which amounts to N$20 000 per winner - will be used to buy tyres, maintain the taxi or buy an additional taxi, addressing only the productive needs of the winner.
In previous years, Letshego Namibia, and its sister companies across Africa, have consistently embraced responsible and ethical financial services by running customer and public campaigns that focus on rewarding productive financial behaviour, creating a culture that brings inclusive finance to the financially marginalised.
“We believe in ensuring that the financing we extend to our customers is used in a responsible and sustainable manner,” says Ester Kali, chief executive officer of Letshego Namibia. In support of this mandate, Letshego Namibia earlier this year signed up as a member of the Financial Literacy Initiative (FLI). Among others, this assists clients to make informed financial decisions throughout their lives.
To participate in ILC 2017, clients can visit any Letshego branch around the country, fill in the entry form, share their story on the form and hand it to a Letshego consultant.
Customers are invited to share their stories of how they have used Letshego finance to sustainably improve their lives, and they stand a chance to win their share of N$100 000.
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