Kia Motors enters ranks of Top 100 Best Global Brands
Kia?s remarkable increase in brand value is now estimated at US$4.1 billion, which firmly sets the automaker at 87th place on the Top 100 Best Global Brands list. This is a 50% increase from last year?s estimated brand value and far exceeds the average automotive brand value growth rate of 11%.
The 2012 edition of Interbrand?s annual Best Global Brands study was executed through a comprehensive brand performance analysis using best practice research methodology by expert analysts. The study measures a corporation?s financial performance in terms of the raw financial return to investors; role that a brand plays in the actual purchase decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.
The strong increase in Kia?s brand value closely mirrors the company?s recent surge in global sales, which have posted three consecutive double-digit year-on-year gains to cement Kia?s position as the world?s fastest growing major automotive brand. Over this three year period (2008-2011), Kia?s annual global sales have grown by 81% to nearly 2.5 million units.
?Kia Motors South Africa continues to contribute to the growth in global brand awareness through strong marketing executions, which include both online and offline elements. The Kia product is world class and our move into the Top 100 global brands echoes the hard work we have done to expose the brand to the public in Southern Africa,? says David Sieff, National Marketing Manager, Kia Motors South Africa.
In addition to the major advances Kia has made on the product front, the company has also been executing numerous large-scale marketing initiatives that have helped raise awareness of the brand, including its sponsorship agreements with the world?s premier sporting events like the FIFA World Cup, Australian Open and National Basketball Association.
Kia has also made effective in-roads towards engaging its young-at-heart customers through a strong presence on social media channels and innovative advertising campaigns such as the eccentric music-loving hamsters TV commercials seen in the USA for Kia?s iconic Soul urban crossover vehicle.
- Words: quickpic.co.za
The 2012 edition of Interbrand?s annual Best Global Brands study was executed through a comprehensive brand performance analysis using best practice research methodology by expert analysts. The study measures a corporation?s financial performance in terms of the raw financial return to investors; role that a brand plays in the actual purchase decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.
The strong increase in Kia?s brand value closely mirrors the company?s recent surge in global sales, which have posted three consecutive double-digit year-on-year gains to cement Kia?s position as the world?s fastest growing major automotive brand. Over this three year period (2008-2011), Kia?s annual global sales have grown by 81% to nearly 2.5 million units.
?Kia Motors South Africa continues to contribute to the growth in global brand awareness through strong marketing executions, which include both online and offline elements. The Kia product is world class and our move into the Top 100 global brands echoes the hard work we have done to expose the brand to the public in Southern Africa,? says David Sieff, National Marketing Manager, Kia Motors South Africa.
In addition to the major advances Kia has made on the product front, the company has also been executing numerous large-scale marketing initiatives that have helped raise awareness of the brand, including its sponsorship agreements with the world?s premier sporting events like the FIFA World Cup, Australian Open and National Basketball Association.
Kia has also made effective in-roads towards engaging its young-at-heart customers through a strong presence on social media channels and innovative advertising campaigns such as the eccentric music-loving hamsters TV commercials seen in the USA for Kia?s iconic Soul urban crossover vehicle.
- Words: quickpic.co.za
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