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Michelline Nawatises Organic Box is an online grocery shop specialising in selling organic vegetables, meat and dairy products, farm produce, and speciality homemade products.It was founded in 2012 when it started off with a weekly product offering consisting of only milk products and some vegetables. In 2014 the first online platform was launched and a steady clientele started ordering every week. Suitable premises for the collection point on a Tuesday was at times tricky, but Organic Box has been located in the Grünerkrantz Complex in McAdam Street since 2015. Carola Raad had been a customer of Organic Box since its inception and jumped at the opportunity when she heard the business was for sale in 2017. In January 2018, Raad took over Organic Box and Heidi Camarate de Campos-Smit joined her in June 2018. “We launched a brand-new online platform in August 2018 and broadened our product offering to about 40 suppliers offering collectively 460 products on average every week,” Raad said. The team consists of four members - Carola Raad, Heidi Camarate de Campos-Smit, Tara Hein (shop assistant) and a driver for deliveries. “We have a flat hierarchy chain of command, which is in line with running an online shop in the fast-moving consumer goods (FMCG) industry, as decisions need to be made on the spot, and one needs to adapt accordingly and be flexible,” Raad said.This online retail shop whole-heartedly supports the war on plastic and encourages customers to return used containers.It also encourages farmers to sell their produce without packaging and recently introduced a range of products such as the cassava shopping bag, Bonnie Bio compostable cling wrap, bin bags and straws. Furthermore, Organic Box is set to continue being an online shopping pioneer in the organic, speciality food industry. Their mission statement is to welcome everyone to the Organic Box family. “We greet our customers by name, know their preferences, will continue to seek those special products that our cancer patients, the mom with ADHD (attention deficit hyperactivity disorder) children, the man who is at risk of becoming diabetic, the Banters and everyone in between needs,” Raad said.It is the aim of Organic Box to introduce new, healthy and better products with no toxins that can go in the soil, in order to conserve our environment for future generations. This online grocery shop courier orders countrywide from Eenhana in the north to Aus in the south and pursues a primarily digital marketing strategy, using social media as a base for communication and promotions. All the products that the clients collect from Organic Box on a Tuesday are freshly harvested and the homemade products are freshly baked/cooked on Tuesday mornings. To place your orders visit www.organic-box.com or call 081 259 9027.

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Republikein 2025-12-15

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