Helping you make a bold statement on the road

Wetumwene Shikage Beco Auto Wrap (BAW) is a local business located in Sun Industrial Park, Lafrenz in the capital city of Windhoek. This is a brand created to enhance and protect the beauty of cars. The business was established in November 2020 and has been functional since inception. “Many other people are inspired to start businesses by their financial situations, but I was genuinely inspired by the beauty of a certain car from south Africa owned by Dj Melzi,” says the founder of BAW, Namupala Fillemon. He also says that what makes the brand stand out is its uniqueness and the quality of the work. The uniqueness being one of the modern and reliable auto detailing service offered; the quality of the work is evident in the beautifully wrapped vehicle as it makes a bold statement on the road. MarketingBusinesses may get more clients when they promote their products or services including market research and advertising in different ways. BAW has also used this marketing technique. Even with limited finances, they resorted to an alternative means of advertising which did not include billboards or advertising in malls. They have reached a great number of clients and potential clients through social media marketing. Fillemon says the results have been massive. The business page on both Instagram and Facebook show how effective social media can be just by showcasing a business expertise through clear videos and photographs. Being located in a developing country comes with its own challenges and may affect sales and productivity in many businesses. “The stigma of new things is one of the great challenges faced by the business. Many people are afraid to try new things which make them sceptical to trust the process,” he says.Apart from this great challenge, Fillemon says the mere fact that he was successful in starting a business and opening a shop has been his greatest achievement. They have successfully wrapped a couple of customers’ cars. BAW currently has four employees, including Fillemon. He says the company culture is simply quality at all times as they pride themselves as a company which can wrap company cars, government cars or private cars to enhance great new looks. Fillemon advises aspiring entrepreneurs to make sure that they are 110% ready before they open a business. The process requires real passion, determination and endurance in both good and season. He further says that their greatest way to measure growth is through production and services offered. “When we have successfully wrapped 100 cars. I will successfully know that we are headed towards the right direction,” he says. Some of the services offered at the Beco Auto Wrap include colour change, windscreen protection and paint protection. Custom wraps are for individuals who would like to customise their vehicles and make a bold statement on the road.

Helping you make a bold statement on the road

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Republikein 2026-03-10

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Helping you make a bold statement on the road

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Republikein 2026-03-10

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