Chevrolet Camaro Bumblebee: The Buzz is Back
THE Chevrolet Camaro returns as the Autobot ?Bumblebee? in Transformers: Dark of the Moon, which opened worldwide recently.
?The Transformers franchise has helped introduce Camaro ? and Chevrolet ? to a whole new generation of fans,? said Rick Scheidt, vice-president of Chevrolet marketing.
?Its role in the films helped make the Camaro the best-selling sports car in America, and one of the best-known cars of any kind around the world.?
The fifth-generation Camaro previously played Bumblebee in the 2007 film Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films generated US$1.5 billion in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships.
In 2009, the Camaro was the most-searched-for car on the web, according to Yahoo!Autos, even though the first models didn?t arrive at dealers until late that year. In 2010, the Camaro assumed leadership of the U.S. sports car market from the Ford Mustang for the first time in 24 years.
In 2011, the Camaro continues to lead the segment, fueled by the introduction of the Camaro Convertible. Calendar year to date, Camaro has recorded 40 275 sales, compared to the Mustang?s 30 206 sales. That momentum is expected to accelerate with the introduction ofthe 550-hp 2012 Camaro ZL1 early next year, as well as limitededition models such as the Transformers Special Edition.
Inside, the Transformers Camaro has a black leather interior accented with yellow stitching on the instrument panel, center console, armrests and seats. Autobot Shield logos are embroidered on the front headrests, as well as the center console lid.
?The Transformers franchise has helped introduce Camaro ? and Chevrolet ? to a whole new generation of fans,? said Rick Scheidt, vice-president of Chevrolet marketing.
?Its role in the films helped make the Camaro the best-selling sports car in America, and one of the best-known cars of any kind around the world.?
The fifth-generation Camaro previously played Bumblebee in the 2007 film Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films generated US$1.5 billion in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships.
In 2009, the Camaro was the most-searched-for car on the web, according to Yahoo!Autos, even though the first models didn?t arrive at dealers until late that year. In 2010, the Camaro assumed leadership of the U.S. sports car market from the Ford Mustang for the first time in 24 years.
In 2011, the Camaro continues to lead the segment, fueled by the introduction of the Camaro Convertible. Calendar year to date, Camaro has recorded 40 275 sales, compared to the Mustang?s 30 206 sales. That momentum is expected to accelerate with the introduction ofthe 550-hp 2012 Camaro ZL1 early next year, as well as limitededition models such as the Transformers Special Edition.
Inside, the Transformers Camaro has a black leather interior accented with yellow stitching on the instrument panel, center console, armrests and seats. Autobot Shield logos are embroidered on the front headrests, as well as the center console lid.
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