Chasing your dream

Taking the marketing world by storm

06 August 2019 | Mense
Ester Kamati

Aina Johannes completed her matric at Windhoek High School in 2015 and is currently pursuing her studies in marketing management at the International University of Management (IUM). The young woman is focused on developing marketing strategies for businesses, including SMEs, and has developed other skills along the way in, for example, graphic designing, which aids her to excel in her career.

She currently works on a part-time basis for UGO Activations, which is a Namibian experiential marketing company within The Sign Shop Group of Companies. Johannes developed a passion for marketing and grew as a leader, through her interaction with the UGO team.

“The interactions with the UGO team allowed me to understand the connection between client briefs and execution, which results in sales,” she said.

Her experience in the marketing industry includes having led the marketing team of Dawn Water Solutions for two years, as well as having worked as a marketing advisor for Grans IT (Investment) - a start-up firm located in Oshakati. She currently works as a creative director for Kern Investments, after her appointment in February this year. Her proudest moment in her career was being nominated for best water crisis management solution and best female role model of the year at the Southern Africa Startup Awards in 2018. She was a finalist in both categories.

Johannes was also actively involved in marketing Erica Gatawa’s public speaking book titled ‘It’s Your Turn to Speak’.

“Marketing her book has been amazing because a salesperson always needs to relate to the product and needs to be passionate about it,” said Johannes.

She also co-founded a project called ‘Louder’ that she works with in conjunction with two other phenomenal women, Raynel Kahenge and Eva Asheeke.

The project is focused on empowering women to start their own businesses and not be dependent on anybody else.

The main idea behind its establishment was to help other teenage mothers, who are going through the same challenges she faced when she became a teenage mom.

“My dream was to have enough money to establish a daycare centre where young mothers can leave their children, while going back to school to matriculate.”

She said there are young mothers who are abandoned and sometimes quit school because they don’t have anyone to care for their baby.

She wanted to give these young women a support system and make them realise that their dreams are still attainable.

Johannes is motivated by her son and loves to learn and experience new challenges.

She believes in the power of motivation and lives by Lee Iacocca’s famous quote: “Motivation is everything; you can do the work of two people, but you can’t be two people. Instead you have to inspire the next person to inspire other people.” When she is not reading up a storm in a free time, you will find Johannes watching her favourite series.

She mentioned The Garden Inn as one of her favourite places to visit and just take a breather.

Age and gender discrimination were some of the biggest challenges she has faced in the business world. After high school, she started a business and had a part-time job, but it was difficult for her to sell her brand because she was so young.

“You need to believe in yourself,” she said, adding she had to overcome several challenges, learn from her mistakes and never give up.

Johannes is constantly trying to improve herself and wants to be an example for other young women.

Fun facts about Aina:

She is a sociable character;

She is spontaneous;

She is likeable and easy to relate to;

She is not afraid to take charge; and

Has a great sense of humour.



AgriBusDev-baas geskors

3 minute gelede | Regering

Mnr. Petrus Uugwanga, die landbousake-ontwikkelingsagentskap (AgriBusDev) se besturende direkteur, is met onmiddelike effek geskors. Die voorsitter van die AgriBusDev-raad, me. Sophia Kasheeta, het pas ‘n...

Twee 'renosterstropers' verskyn in Gobabis-hof

2 ure gelede | Howe

Twee vermeende renosterstropers het vandag in die landdroshof op Gobabis verskyn.Mnre. Alberto Mbwale en Joseph Matheus het op klagte van die onwettige jag van spesiaal...

Pastoor Babi steeds agter tralies

6 ure gelede | Howe

Pastoor Jackson Babi (30) van die House of Joy Ministries en sy medebeskuldigde, mnr. Friza Dumeni (25), bly steeds agter tralies.Landdros Linus Samunzela het vanoggend...

25ste Covid-19-geval bevestig

8 ure gelede | Gesondheid

'n Vroulike gesondheidswerker (32) is Namibië se jongste Covid-19-geval. Dit bring die aantal bevestigde Covid-19-gevalle in Namibië op 25 te staan. Volgens die minister van...

Hof hoor president is 'mislei' oor arbeidsregulasies

18 ure gelede | Howe

Ronelle Rademeyer - Pres. Hage Geingob is “verkeerd geadviseer” met die opstel van die gewraakte arbeidsregulasies waarvan die grondwetlikheid Vrydag in die hoërhof deur Namibiese...

Namibiërs in haglike omstandighede onder SA-kwarantyn

18 ure gelede | Gesondheid

Twee vroue van Windhoek en die een se 16-jarige dogter meen die vervalle staatshospitaal by Nababeep naby Springbok in die Noord-Kaap waar hulle in kwarantyn...

'Profeet' Babi se borgaansoek vandag

18 ure gelede | Misdaad

Francoise Steynberg – Die bekende, charismatiese en selferkende profeet van die House of Joy Ministries, pastoor Jackson Babi (30), en sy medebeskuldigde, mnr. Friza Dumeni,...

Twee bemanningslede positief vir Covid-19

18 ure gelede | Gesondheid

Henriette Lamprecht & Leandrea Louw – Walvisbaai huisves tans drie aktiewe gevalle van Covid-19 ná ‘n 51-jarige man Saterdag positief vir die virussiekte getoets het....

Fishrot-manne skarrel vir borgtog

18 ure gelede | Misdaad

Augetto Graig – Die Windhoek-landdroshof het Vrydag met verskeie Fishrot-sake gewemel, met borgtogaansoeke wat met aansoeke vir die verlenging van tyd vir verdere ondersoek, meegeding...