A critical thinker

Evany van Wyk Growing up Zennedt Sali wanted to be an architect. He likes the process of planning, designing and building. Although architecture is not his current career, starting the EasyShop mobile application was quite similar, he says, in the sense that starting a business also involves processes.Sali is an entrepreneur, CEO and father in his own right.He is the eldest of five children. His family didn’t have much while he was growing up, but they were a very close-knit. “We named our house ‘Evidence’ and living there taught me a lot about appreciation and gave me a broad perspective on life,” Sali said.“In the modern world we find ourselves in, it is so important to know where we come from and where we are headed in life.”Sali’s greatest fear is that his daughter will lose her cultural heritage. He holds a higher diploma in business information systems, which he obtained at the International University of Management (IUM). The idea for his business was born when he was sent to the shop by his mom. “I figured that there had to be a simpler, more efficient and timely way to do shopping,” Sali explained. That is why he came up with the idea of the EasyShop mobile application. The app enables retailers operating in brick and mortar stores to plan and place promotions in their shops at very affordable and flexible rates. The shoppers then enjoy the luxury of being notified of their favourite products on promotion.They can compare prices and use a smart list to plan their shopping trips. “Now even my dad can do shopping with ease,” Sali said jokingly. This ambitious young man loves to spend his time reading non-fiction books, playing video games and hiking. He has a dream of one day owning a Gulfstream G650 twin-engine business jet. “I want to develop myself into a powerful brand by exploring and refining my strengths and talents and adding monetary value to those talents,” Sali said.He has one strong belief that drives his work. “The single most important quality to have when setting out to do anything, not only running a business, is purpose. You have to know why you’re doing it, so that you’re able to measure you performance,” he said.According to Sali, building the actual product has been his greatest accomplishment thus far. Getting past the idea stage and connecting with qualified, skilled and motivated individuals was a great experience, he said. “We are working towards the common vision of a smart and connected retail ecosystem for Africa,” Sali explained.He wants to build integrity, transparency and innovation through his business. “We need to connect African retail in the most transparent and innovative ways possible.”Connect with Sali on Facebook (@zenedsalifoundation), Instagram (@zened_Sali), LinkedIn (@zenedsormentozsali) and Twitter (@ZedSali).

A critical thinker

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Republikein 2025-07-16

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A critical thinker

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Republikein 2025-07-16

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