Stefan Noechel takes over the reins as AZ editor

Though journalism wasn’t originally part of his plan, Stefan Noechel’s path into the media unfolded quite unexpectedly.In 2017, after a brief conversation with Frank Steffen, now executive director of Network Media Hub (NMH), whom he met by chance at a Cymot trade show, Noechel was invited for an interview with then-editor Stefan Fischer.Within a week, he had joined the Allgemeine Zeitung (AZ) team as a sports journalist and has been part of the newsroom ever since.Now leading a small but dynamic editorial team, Noechel ensures that the AZ is published every weekday. In addition to the main paper, the team also produces a three-page English-language version, currently available exclusively online.“The idea is to offer our growing English-speaking audience access to the same precise journalism the AZ is known for,” he explains. There are even plans to eventually expand the English content to the full eight-page format.Noechel values brevity and clarity, describing the paper’s content as concise and informative, ideal for readers looking to stay well-informed without wading through unnecessary detail.Before entering journalism, Noechel initially studied to become a chartered accountant but soon realised conventional office work wasn’t for him.What followed was a colourful mix of jobs – from selling vehicle parts and working as a mechanic to operating earthmoving equipment, building swimming pools and even qualifying as a pest controller.“Looking back, it’s the variety of those experiences that shaped how I understand the world today,” he reflects. “When I joined AZ, I actually disliked reading and writing, even in German, but learning on the job, keeping an open mind and adapting quickly helped bridge the gap.” To him, general knowledge, curiosity and an unbiased worldview are just as vital as formal qualifications, especially for a journalist covering a wide range of topics.Over the past eight years, Noechel has encountered numerous challenges, but also many highlights. One of the most rewarding aspects of his role, he says, is working alongside freelance colleague Eberhard Hofmann. “The knowledge he carries and shares is phenomenal, he’s a walking encyclopaedia at the young age of 80 years.”He believes in progress through persistence: “Take it one step at a time. Never stop and trust your team.”Advice for the next generationFor young people considering a career in journalism, Noechel offers pragmatic advice: “You need an open heart and mind. If you’re very opinionated, biased, want to change the world overnight, or like to sleep a lot, this might not be the job for you.” According to him, the core principles are dedication, understanding your subject matter, and keeping things concise. “We’re here to deliver quality information in a manageable amount. Opinion pieces belong on the editorial page.”The future of mediaHaving just marked its 109th anniversary, the Allgemeine Zeitung continues to evolve. While the print edition remains relevant, the publication is rapidly expanding its digital footprint. “We already have online readers in America, Russia and the Middle East,” Noechel notes, adding: “Our reach covers the whole globe.” Despite changing times, he maintains that traditional journalism still holds the upper hand. “The level of research and verification expected before publishing far outweighs any unchecked post on social media. Even online content has to be written down somewhere. Writing remains at the heart of all types of media.”Beyond the newsroomBorn in Windhoek in October 1975, Noechel attended the German government school in Windhoek and completed his matric there in 1993.Outside of work, Noechel practises a little Krav Maga and stays active with regular fitness training. “It’s partly to stay sharp and partly to keep my team safe,” he jokes. He also cherishes time spent with his teenage daughter, finding inspiration in both teaching and learning from her. Whenever possible, he retreats into nature to reset and reflect. “Outdoors is where I reconnect with what truly matters, because reflection is one of life’s best teachers.”

Stefan Noechel takes over the reins as AZ editor

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Republikein 2026-04-23

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Stefan Noechel takes over the reins as AZ editor

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Republikein 2026-04-23

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