NBL becomes Red Bull strategic partner

Namibia Breweries Limited (NBL) is proud to announce its strategic partnership with Red Bull, becoming the official distribution partner for the iconic energy drink in Namibia. The collaboration combines Red Bull’s globally recognised brand with NBL’s extensive local reach and expertise, promising to energise the Namibian beverage market, the brewer said in a statement. The partnership reflects a shared commitment to sustainability, innovation, and operational excellence. NBL will oversee the full distribution scope, ensuring alignment with Red Bull’s global standards while adapting to local market dynamics. Together, the companies aim to create a value chain that supports retailers, protects margins, and generates long-term benefits for all stakeholders."Partnering with Red Bull allows us to bring an iconic global brand closer to Namibian consumers. With our distribution expertise and local insights, we aim to deliver products efficiently, expand choice, and create value for retailers and communities across the country," said Waldemar von Lieres, MD of NBL. Consumers can look forward to enjoying Red Bull in Namibia from the fourth quarter of 2025, with a variety of favourites including classic 250ml and 355ml cans, sugar-free options, and convenient multipacks designed to meet local preferences.

NBL becomes Red Bull strategic partner

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Republikein 2026-02-02

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NBL becomes Red Bull strategic partner

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Republikein 2026-02-02

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