Africa experiencing a tourism renaissance

Africa has experienced a remarkable turnaround in its tourism sector since 2022, leading to an influx of foreign currency.Experts agree that now is the time to capitalise on this renewed interest in Africa as a tourist destination, noting that opportunities like this are rare.“Africa is in the best possible position to benefit from post-pandemic travel. In terms of tourism, the continent has grown significantly post-Covid 19, and according to the United Nations Tourism Report 2024, the continent has achieved a 96% recovery, which is driven by European markets,” Prof Elmarie Slabbert of the Tourism Research in Economics, Environs and Society (TREES) research unit at the North-West University (NWU) in Potchefstroom, South Africa, said.“I think there is something to be said about the hospitality of Africans, the vast landscapes to escape to, the bucket list drive, the special places to visit, and above all, the unique and authentic experiences – this is Africa!"She added: "This continent has also opened its doors wide to tourists after realising the devastating effect of the absence of tourists. Priorities post-Covid such as air connectivity, digitisation, investment and ease of access have contributed to this growth."Sustainable development to meet needsShe also noted that Africa’s tourism offering is becoming more relevant as people yearn to be in nature and spend time with family and friends.“However, it is important to ensure that we develop this sector in a sustainable way in order to offer these products to many generations to come.”If Africa can continue to adapt to the demands of the tourism sector, the future looks bright.“Sustainable practices are becoming a factor influencing travel behaviour and choices. Despite many challenges, tourism to Africa will continue to grow because of what it has to offer and its people. Africa needs the European injection into tourism, which drives economic growth, infrastructure development, job opportunities, improved livelihoods, and the conservation of valuable attractions and wildlife. The strategy to increase international tourist arrivals is very effective and shows how cooperation between different departments can make a difference – an example for other continents and countries,” Slabbert concluded.

Africa experiencing a tourism renaissance

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Republikein 2025-09-19

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Africa experiencing a tourism renaissance

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