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Ongwediva Annual Trade Fair embraces digitalisation

In sync with global trends
Trade fairs provide an ideal platform for businesses to launch new products and capture the attention of both the market and the media.
Tuyeimo Haidula
Trade fairs offer versatile opportunities for fulfilling corporate and business marketing goals and functions.

According to Jackson Muma, spokesperson for the Ongwediva town council, trade fairs provide the ideal platform for innovations and product launches to capture the attention of both markets and the media.

In an interview with Namibia Media Holdings, Muma explained how the Ongwediva Trade Fair Society promotes the Ongwediva Annual Trade Fair (OATF) beyond the borders of Namibia.

He emphasised that trade fair participants, whether local or global, can gain a comprehensive overview of the industry's offerings and observe the competition.

"We encourage those who showcase their products to keep an open mind that new markets can be opened up here at OATF - to experience the pleasures of unexpected encounters and new discoveries," Muma said.



The world is digital

As the world embraces digitalisation, Muma said the OATF is keeping pace with the ongoing innovations and technological advancements.

He said the OATF has adopted a futuristic approach and embraces transformation.

Last year, they organised a hybrid exhibition, allowing exhibitors to showcase their trades both physically and online.

"That is what we call progressive business practice, which is in alignment with the fourth industrial revolution and the Harambee Prosperity Plan II’s stance and drive towards digitalisation," he said.

Muma said they use their themes to improve and enhance their marketing strategies.

"Marketing is centred around themes. It guides our strategic marketing," he said.

The society also engages with stakeholders on social media platforms as well as their website, which was designed not only to look good but to be interactive.

The Ongwediva Trade Fair Society committee has ensured the event remains consistent and focused in terms of core objectives, he added.

As a result, he said, exhibitors gain confidence in the event as they got tangible results.



Building partnerships

Muma pointed out that the Ongwediva town council has a twinning agreement with Limpopo Province to join the OATF in showcasing products from neighbouring South Africa and strengthening ties between small and medium enterprises in the two countries.

The trade fair society has also signed an agreement with the ministry of trade to promote dialogue and business from other countries through the African Free Trade Flagship Part of the 2063 Agenda.

"Real trade fairs will continue to be of essential importance for exhibitors. However, trade fairs will be supplemented to a greater extent by virtual event formats," Muma said.

Chairperson of the Ongwediva Trade Fair Society, Rebekka Hidulika, said during the pandemic, digital events gained in importance.

Hidulika said OATF had to realign its marketing strategy as a result.

The trade fair takes place from 25 August to 2 September and aspires to host at least 450 exhibitors.

Southern African Development Countries (SADC) and East and West African countries such as South Africa, Tanzania, Ghana, Nigeria and Uganda are expected to showcase their products.

Other countries expected to be present include China, Germany, the USA, Indonesia and Japan.

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Republikein 2024-10-15

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Katima Mulilo: 19° | 36° Rundu: 19° | 37° Eenhana: 18° | 37° Oshakati: 18° | 36° Ruacana: 18° | 36° Tsumeb: 24° | 35° Otjiwarongo: 18° | 34° Omaruru: 17° | 34° Windhoek: 18° | 31° Gobabis: 19° | 33° Henties Bay: 12° | 18° Wind speed: 21km/h, Wind direction: W, Low tide: 07:34, High tide: 13:58, Low Tide: 20:05, High tide: 02:00 Swakopmund: 13° | 15° Wind speed: 28km/h, Wind direction: W, Low tide: 07:32, High tide: 13:56, Low Tide: 20:03, High tide: 02:00 Walvis Bay: 12° | 19° Wind speed: 28km/h, Wind direction: W, Low tide: 07:32, High tide: 13:55, Low Tide: 20:03, High tide: 02:00 Rehoboth: 18° | 33° Mariental: 20° | 35° Keetmanshoop: 17° | 32° Aranos: 20° | 36° Lüderitz: 12° | 19° Ariamsvlei: 19° | 34° Oranjemund: 13° | 21° Luanda: 24° | 26° Gaborone: 16° | 28° Lubumbashi: 19° | 35° Mbabane: 9° | 20° Maseru: 9° | 26° Antananarivo: 13° | 30° Lilongwe: 19° | 23° Maputo: 15° | 26° Windhoek: 18° | 31° Cape Town: 15° | 26° Durban: 14° | 19° Johannesburg: 14° | 23° Dar es Salaam: 24° | 30° Lusaka: 18° | 29° Harare: 16° | 21° Currency: GBP to NAD 22.99 | EUR to NAD 19.19 | CNY to NAD 2.47 | USD to NAD 17.59 | DZD to NAD 0.13 | AOA to NAD 0.02 | BWP to NAD 1.27 | EGP to NAD 0.35 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.65 | ZWL to NAD 0.04 | BRL to NAD 3.12 | RUB to NAD 0.18 | INR to NAD 0.21 | USD to DZD 132.85 | USD to AOA 909.05 | USD to BWP 13.33 | USD to EGP 48.5 | USD to KES 128.5 | USD to NGN 1625.33 | USD to ZAR 17.61 | USD to ZMW 26.55 | USD to ZWL 321 | Stock Exchange: JSE All Share Index Same 0 | Namibian Stock Exchange (NSX) Overall Index 1860.17 Up +0.28% | Casablanca Stock Exchange (CSE) MASI 14048.66 Down -0.38% | Egyptian Exchange (EGX) 30 Index 30273.06 Up +1.06% | Botswana Stock Exchange (BSE) DCI Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 650.75/OZ UP +0.05% | Copper US$ 4.32/lb DOWN -0.0135 | Zinc US$ 3 035.30/T DOWN -1.8% | Brent Crude Oil US$ 74.14/BBP DOWN -0.0173 | Platinum US$ 976.07/OZ DOWN -0.0162 Sport results: Weather: Katima Mulilo: 19° | 36° Rundu: 19° | 37° Eenhana: 18° | 37° Oshakati: 18° | 36° Ruacana: 18° | 36° Tsumeb: 24° | 35° Otjiwarongo: 18° | 34° Omaruru: 17° | 34° Windhoek: 18° | 31° Gobabis: 19° | 33° Henties Bay: 12° | 18° Wind speed: 21km/h, Wind direction: W, Low tide: 07:34, High tide: 13:58, Low Tide: 20:05, High tide: 02:00 Swakopmund: 13° | 15° Wind speed: 28km/h, Wind direction: W, Low tide: 07:32, High tide: 13:56, Low Tide: 20:03, High tide: 02:00 Walvis Bay: 12° | 19° Wind speed: 28km/h, Wind direction: W, Low tide: 07:32, High tide: 13:55, Low Tide: 20:03, High tide: 02:00 Rehoboth: 18° | 33° Mariental: 20° | 35° Keetmanshoop: 17° | 32° Aranos: 20° | 36° Lüderitz: 12° | 19° Ariamsvlei: 19° | 34° Oranjemund: 13° | 21° Luanda: 24° | 26° Gaborone: 16° | 28° Lubumbashi: 19° | 35° Mbabane: 9° | 20° Maseru: 9° | 26° Antananarivo: 13° | 30° Lilongwe: 19° | 23° Maputo: 15° | 26° Windhoek: 18° | 31° Cape Town: 15° | 26° Durban: 14° | 19° Johannesburg: 14° | 23° Dar es Salaam: 24° | 30° Lusaka: 18° | 29° Harare: 16° | 21° Economic Indicators: Currency: GBP to NAD 22.99 | EUR to NAD 19.19 | CNY to NAD 2.47 | USD to NAD 17.59 | DZD to NAD 0.13 | AOA to NAD 0.02 | BWP to NAD 1.27 | EGP to NAD 0.35 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.65 | ZWL to NAD 0.04 | BRL to NAD 3.12 | RUB to NAD 0.18 | INR to NAD 0.21 | USD to DZD 132.85 | USD to AOA 909.05 | USD to BWP 13.33 | USD to EGP 48.5 | USD to KES 128.5 | USD to NGN 1625.33 | USD to ZAR 17.61 | USD to ZMW 26.55 | USD to ZWL 321 | Stock Exchange: JSE All Share Index Same 0 | Namibian Stock Exchange (NSX) Overall Index 1860.17 Up +0.28% | Casablanca Stock Exchange (CSE) MASI 14048.66 Down -0.38% | Egyptian Exchange (EGX) 30 Index 30273.06 Up +1.06% | Botswana Stock Exchange (BSE) DCI Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 650.75/OZ UP +0.05% | Copper US$ 4.32/lb DOWN -0.0135 | Zinc US$ 3 035.30/T DOWN -1.8% | Brent Crude Oil US$ 74.14/BBP DOWN -0.0173 | Platinum US$ 976.07/OZ DOWN -0.0162