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Ongwediva Annual Trade Fair embraces digitalisation

In sync with global trends
Trade fairs provide an ideal platform for businesses to launch new products and capture the attention of both the market and the media.
Tuyeimo Haidula
Trade fairs offer versatile opportunities for fulfilling corporate and business marketing goals and functions.

According to Jackson Muma, spokesperson for the Ongwediva town council, trade fairs provide the ideal platform for innovations and product launches to capture the attention of both markets and the media.

In an interview with Namibia Media Holdings, Muma explained how the Ongwediva Trade Fair Society promotes the Ongwediva Annual Trade Fair (OATF) beyond the borders of Namibia.

He emphasised that trade fair participants, whether local or global, can gain a comprehensive overview of the industry's offerings and observe the competition.

"We encourage those who showcase their products to keep an open mind that new markets can be opened up here at OATF - to experience the pleasures of unexpected encounters and new discoveries," Muma said.



The world is digital

As the world embraces digitalisation, Muma said the OATF is keeping pace with the ongoing innovations and technological advancements.

He said the OATF has adopted a futuristic approach and embraces transformation.

Last year, they organised a hybrid exhibition, allowing exhibitors to showcase their trades both physically and online.

"That is what we call progressive business practice, which is in alignment with the fourth industrial revolution and the Harambee Prosperity Plan II’s stance and drive towards digitalisation," he said.

Muma said they use their themes to improve and enhance their marketing strategies.

"Marketing is centred around themes. It guides our strategic marketing," he said.

The society also engages with stakeholders on social media platforms as well as their website, which was designed not only to look good but to be interactive.

The Ongwediva Trade Fair Society committee has ensured the event remains consistent and focused in terms of core objectives, he added.

As a result, he said, exhibitors gain confidence in the event as they got tangible results.



Building partnerships

Muma pointed out that the Ongwediva town council has a twinning agreement with Limpopo Province to join the OATF in showcasing products from neighbouring South Africa and strengthening ties between small and medium enterprises in the two countries.

The trade fair society has also signed an agreement with the ministry of trade to promote dialogue and business from other countries through the African Free Trade Flagship Part of the 2063 Agenda.

"Real trade fairs will continue to be of essential importance for exhibitors. However, trade fairs will be supplemented to a greater extent by virtual event formats," Muma said.

Chairperson of the Ongwediva Trade Fair Society, Rebekka Hidulika, said during the pandemic, digital events gained in importance.

Hidulika said OATF had to realign its marketing strategy as a result.

The trade fair takes place from 25 August to 2 September and aspires to host at least 450 exhibitors.

Southern African Development Countries (SADC) and East and West African countries such as South Africa, Tanzania, Ghana, Nigeria and Uganda are expected to showcase their products.

Other countries expected to be present include China, Germany, the USA, Indonesia and Japan.

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H.E. Dr Nangolo Mbumba, President of the Republic of Namibia says they will continue to pursue the second struggle of Namibia Zambian President, Hakainde Hichilema said one road will be named after the late president in Lusaka and the other road will be named after the founding president of Namibia The late President Hage Geingob’s casket was stationed at the Eternal Flame before he was taken to his final resting place The casket will of the late president was lowered with a 21 gun salute Accoutrements will be handed over to the former first lady of Monica Geingos An official luncheon by invitation is scheduled to take place at 14:00 at the State House The foreign dignataries are currently paying their last tribute to the former first lady, Monica Geingos Heroes Acre will be closed to the public, the National Council will announce once it is reopenedSix Nations: Scotland 30 vs 21 England | Ireland 31 vs 7 Wales Premier League: Wolverhampton Wanderers 1 vs 0 Sheffield United | Arsenal 4 vs 1 Newcastle | Bournemouth 0 vs 1 Manchester City | Brighton 1 vs 1 Everton | Crystal Palace 3 vs 0 Burnley | Aston Villa 4 vs 2 Forest | Manchester United 1 vs 2 Fulham | Chelsea 0 vs 0 Tottenham Hotspur LaLiga: Cadiz 2 vs 2 Celta Vigo | Almería 2 vs 2 Atletico Madrid | Deportivo Alaves 1 vs 1 Mallorca | Barcelona 4 vs 0 Getafe | Granada 0 vs 0 Valencia | Real Sociedad 1 vs 3 Villarreal SerieA: Juventus 3 vs 2 Frosinone | Genoa 2 vs 0 Udinese | Salernitana 0 vs 2 Monza | Sassuolo 2 vs 3 Empoli | Bologna 2 vs 0 Hellas Verona | Torino 0 vs 2 SS Lazio European Championships Qualifying: Ipswich Town 3 vs 1 Birmingham City | Watford 1 vs 2 Huddersfield Town | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End English Championship: Ipswich Town 3 vs 1 Birmingham City | Watford 1 vs 2 Huddersfield Town | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End Katima Mulilo: 22° | 41° Rundu: 22° | 40° Eenhana: 22° | 37° Oshakati: 23° | 36° Ruacana: 19° | 36° Tsumeb: 24° | 37° Otjiwarongo: 22° | 34° Omaruru: 21° | 36° Windhoek: 22° | 32° Gobabis: 22° | 35° Henties Bay: 16° | 19° Wind speed: 21km/h, Wind direction: S, Low tide: 10:10, High tide: 04:15, Low Tide: 22:13, High tide: 16:26 Swakopmund: 16° | 17° Wind speed: 25km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:13, Low Tide: 22:11, High tide: 16:24 Walvis Bay: 16° | 21° Wind speed: 30km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:12, Low Tide: 22:11, High tide: 16:23 Rehoboth: 20° | 34° Mariental: 20° | 36° Keetmanshoop: 19° | 35° Aranos: 20° | 36° Lüderitz: 14° | 30° Ariamsvlei: 16° | 34° Oranjemund: 13° | 26° Luanda: 26° | 28° Gaborone: 21° | 39° Lubumbashi: 18° | 26° Mbabane: 14° | 20° Maseru: 10° | 32° Antananarivo: 15° | 27° Lilongwe: 18° | 30° Maputo: 21° | 26° Windhoek: 22° | 32° Cape Town: 16° | 25° Durban: 18° | 22° Johannesburg: 19° | 32° Dar es Salaam: 27° | 33° Lusaka: 18° | 34° Harare: 18° | 33° Currency: GBP to NAD 24.4 | EUR to NAD 20.87 | CNY to NAD 2.68 | USD to NAD 19.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.35 | EGP to NAD 0.62 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.83 | ZWL to NAD 0.04 | BRL to NAD 3.86 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.44 | USD to AOA 828.51 | USD to BWP 13.77 | USD to EGP 30.85 | USD to KES 144.98 | USD to NGN 1488.4 | USD to ZAR 19.29 | USD to ZMW 22.95 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74213.39 Up +0.14% | Namibian Stock Exchange (NSX) Overall Index 1551.37 Up +0.01% | Casablanca Stock Exchange (CSE) MASI 13083.17 Up +0.74% | Egyptian Exchange (EGX) 30 Index 29309.73 Up +0.06% | Botswana Stock Exchange (BSE) DCI 9001.84 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 035.38/OZ UP +0.52% | Copper US$ 3.86/lb DOWN -0.0073 | Zinc US$ 2 432.00/T UP 0.13% | Brent Crude Oil US$ 81.72/BBP DOWN -0.0194 | Platinum US$ 900.85/OZ DOWN -0.0011 Sport results: H.E. Dr Nangolo Mbumba, President of the Republic of Namibia says they will continue to pursue the second struggle of Namibia Zambian President, Hakainde Hichilema said one road will be named after the late president in Lusaka and the other road will be named after the founding president of Namibia The late President Hage Geingob’s casket was stationed at the Eternal Flame before he was taken to his final resting place The casket will of the late president was lowered with a 21 gun salute Accoutrements will be handed over to the former first lady of Monica Geingos An official luncheon by invitation is scheduled to take place at 14:00 at the State House The foreign dignataries are currently paying their last tribute to the former first lady, Monica Geingos Heroes Acre will be closed to the public, the National Council will announce once it is reopenedSix Nations: Scotland 30 vs 21 England | Ireland 31 vs 7 Wales Premier League: Wolverhampton Wanderers 1 vs 0 Sheffield United | Arsenal 4 vs 1 Newcastle | Bournemouth 0 vs 1 Manchester City | Brighton 1 vs 1 Everton | Crystal Palace 3 vs 0 Burnley | Aston Villa 4 vs 2 Forest | Manchester United 1 vs 2 Fulham | Chelsea 0 vs 0 Tottenham Hotspur LaLiga: Cadiz 2 vs 2 Celta Vigo | Almería 2 vs 2 Atletico Madrid | Deportivo Alaves 1 vs 1 Mallorca | Barcelona 4 vs 0 Getafe | Granada 0 vs 0 Valencia | Real Sociedad 1 vs 3 Villarreal SerieA: Juventus 3 vs 2 Frosinone | Genoa 2 vs 0 Udinese | Salernitana 0 vs 2 Monza | Sassuolo 2 vs 3 Empoli | Bologna 2 vs 0 Hellas Verona | Torino 0 vs 2 SS Lazio European Championships Qualifying: Ipswich Town 3 vs 1 Birmingham City | Watford 1 vs 2 Huddersfield Town | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End English Championship: Ipswich Town 3 vs 1 Birmingham City | Watford 1 vs 2 Huddersfield Town | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End Weather: Katima Mulilo: 22° | 41° Rundu: 22° | 40° Eenhana: 22° | 37° Oshakati: 23° | 36° Ruacana: 19° | 36° Tsumeb: 24° | 37° Otjiwarongo: 22° | 34° Omaruru: 21° | 36° Windhoek: 22° | 32° Gobabis: 22° | 35° Henties Bay: 16° | 19° Wind speed: 21km/h, Wind direction: S, Low tide: 10:10, High tide: 04:15, Low Tide: 22:13, High tide: 16:26 Swakopmund: 16° | 17° Wind speed: 25km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:13, Low Tide: 22:11, High tide: 16:24 Walvis Bay: 16° | 21° Wind speed: 30km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:12, Low Tide: 22:11, High tide: 16:23 Rehoboth: 20° | 34° Mariental: 20° | 36° Keetmanshoop: 19° | 35° Aranos: 20° | 36° Lüderitz: 14° | 30° Ariamsvlei: 16° | 34° Oranjemund: 13° | 26° Luanda: 26° | 28° Gaborone: 21° | 39° Lubumbashi: 18° | 26° Mbabane: 14° | 20° Maseru: 10° | 32° Antananarivo: 15° | 27° Lilongwe: 18° | 30° Maputo: 21° | 26° Windhoek: 22° | 32° Cape Town: 16° | 25° Durban: 18° | 22° Johannesburg: 19° | 32° Dar es Salaam: 27° | 33° Lusaka: 18° | 34° Harare: 18° | 33° Economic Indicators: Currency: GBP to NAD 24.4 | EUR to NAD 20.87 | CNY to NAD 2.68 | USD to NAD 19.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.35 | EGP to NAD 0.62 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.83 | ZWL to NAD 0.04 | BRL to NAD 3.86 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.44 | USD to AOA 828.51 | USD to BWP 13.77 | USD to EGP 30.85 | USD to KES 144.98 | USD to NGN 1488.4 | USD to ZAR 19.29 | USD to ZMW 22.95 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74213.39 Up +0.14% | Namibian Stock Exchange (NSX) Overall Index 1551.37 Up +0.01% | Casablanca Stock Exchange (CSE) MASI 13083.17 Up +0.74% | Egyptian Exchange (EGX) 30 Index 29309.73 Up +0.06% | Botswana Stock Exchange (BSE) DCI 9001.84 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 035.38/OZ UP +0.52% | Copper US$ 3.86/lb DOWN -0.0073 | Zinc US$ 2 432.00/T UP 0.13% | Brent Crude Oil US$ 81.72/BBP DOWN -0.0194 | Platinum US$ 900.85/OZ DOWN -0.0011