Hospitality industry benefits from OATF

Recovering from the pandemic
The popular Ongwediva Annual Trade Fair could not be hosted during 2020 and 2021 because of restrictions enforced to curb Covid-19.
Tuyeimo Haidula
The travel and tourism industry was one of the worst affected by the Covid-19 pandemic.

With international travel mostly suspended, many airlines didn’t survive - including national carrier Air Namibia. A slump in demand for domestic and international travel along with travel restrictions hit the industry hard.

At some point, the restaurants and bars had no customers as people complied with President Hage Geingob’s lockdown restrictions to contain the virus.

The popular Ongwediva Annual Trade Fair (OATF) also took a break and could not be hosted during 2020 and 2021 because of the restrictions enforced to curb Covid-19. The fair returned in 2022, offering hope to business owners in and around Ongwediva’s Oshana Region.



Trade shows bring many benefits

Stella Ileka, the manager of Cubita Guesthouse in Oshakati, said the OATF gives businesses the opportunity to make sales and forge valuable relationships. “Nowhere else will you find the town full of people in buying mode, looking to source products and services like yours,” she said.

She added that the guesthouse also benefits from the trade fair as it enables them to network with others in the industry.

“Maybe you’ll source new partners or suppliers. Another major benefit is being able to witness all the latest developments within the industry because all the main players will be there, demonstrating or launching new products and services so you can see what they are up to, what works and what doesn’t,” Ileka said, adding that this presents an opportunity for business owners to learn of industry trends and new developments.

For individuals, she said trade shows offer the opportunity to source new products and services, see the latest trends and maybe take advantage of a promotional offer.



Recovering from the pandemic

The Cubita Guesthouse caters for various needs. This, Ileka said, kept them going during the pandemic when customers were not moving around as often. They have two swimming pools - one for adults and another for children. They charge N$30 per person for people aged five years and older to make use of their facilities.

Ileka added that they offer delicious cocktails, have a kiddies kiosk and host birthday parties.

“Our menu has a variety of options - from pizza to seafood. We also have braai facilities which cater for family events and a conference facility which caters for 15 to 20 people,” she said.

Ndina Shaxula, a waitress at Meita Green House at Omatando Number 1, said they too felt the absence of customers during the Covid-19 lockdown, but noticed an improvement slowly when the world began to open up again.

She said they offer wedding decor, baby and bridal showers as well as birthday parties, and have a restaurant. Those who would like to relax at a pool are also welcome.

She said trade fairs are a very powerful marketing medium as they bring together thousands of international buyers and sellers in one place in a short space of time.

Shaxula said the guesthouse benefits from the OATF as visitors to the fair later visit their establishment to unwind.

“Whether you are an individual looking for inspiration or a business associated to the travel and tourism industry, there are many reasons to attend industry specific trade shows. There are many ways and sources to look for products and suppliers, but nothing can beat the benefits that the trade fairs have to offer,” she said.

Meanwhile, Uukwambi chief Herman Iipumbu said expos and trade fairs aim to provide a platform for all Namibians to learn from and strengthen their cultures in diversity. They also provide a platform for all enterprises, institutions and business sectors to sell and showcase their products and services.

He added that attending trade shows will give businesses and individuals information about the direction the tourism and travel industry is taking.

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H.E. Dr Nangolo Mbumba, President of the Republic of Namibia says they will continue to pursue the second struggle of Namibia Zambian President, Hakainde Hichilema said one road will be named after the late president in Lusaka and the other road will be named after the founding president of Namibia The late President Hage Geingob’s casket was stationed at the Eternal Flame before he was taken to his final resting place The casket will of the late president was lowered with a 21 gun salute Accoutrements will be handed over to the former first lady of Monica Geingos An official luncheon by invitation is scheduled to take place at 14:00 at the State House The foreign dignataries are currently paying their last tribute to the former first lady, Monica Geingos Heroes Acre will be closed to the public, the National Council will announce once it is reopenedSix Nations: Scotland 30 vs 21 England | Ireland 31 vs 7 Wales Premier League: Arsenal 4 vs 1 Newcastle | Bournemouth 0 vs 1 Manchester City | Brighton 1 vs 1 Everton | Crystal Palace 3 vs 0 Burnley | Aston Villa 4 vs 2 Forest | Manchester United 1 vs 2 Fulham | Chelsea 0 vs 0 Tottenham Hotspur LaLiga: Cadiz 2 vs 2 Celta Vigo | Almería 2 vs 2 Atletico Madrid | Deportivo Alaves 1 vs 1 Mallorca | Barcelona 4 vs 0 Getafe | Granada 0 vs 0 Valencia | Real Sociedad 1 vs 3 Villarreal SerieA: Juventus 3 vs 2 Frosinone | Genoa 2 vs 0 Udinese | Salernitana 0 vs 2 Monza | Sassuolo 2 vs 3 Empoli | Bologna 2 vs 0 Hellas Verona | Torino 0 vs 2 SS Lazio European Championships Qualifying: Ipswich Town 3 vs 1 Birmingham City | Watford 1 vs 2 Huddersfield Town | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End English Championship: Ipswich Town 3 vs 1 Birmingham City | Watford 1 vs 2 Huddersfield Town | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End Katima Mulilo: 22° | 41° Rundu: 22° | 40° Eenhana: 22° | 37° Oshakati: 23° | 36° Ruacana: 19° | 36° Tsumeb: 24° | 37° Otjiwarongo: 22° | 34° Omaruru: 21° | 36° Windhoek: 22° | 32° Gobabis: 22° | 35° Henties Bay: 16° | 19° Wind speed: 21km/h, Wind direction: S, Low tide: 10:10, High tide: 04:15, Low Tide: 22:13, High tide: 16:26 Swakopmund: 16° | 17° Wind speed: 25km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:13, Low Tide: 22:11, High tide: 16:24 Walvis Bay: 16° | 21° Wind speed: 30km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:12, Low Tide: 22:11, High tide: 16:23 Rehoboth: 20° | 34° Mariental: 20° | 36° Keetmanshoop: 19° | 35° Aranos: 20° | 36° Lüderitz: 14° | 30° Ariamsvlei: 16° | 34° Oranjemund: 13° | 26° Luanda: 26° | 28° Gaborone: 21° | 39° Lubumbashi: 18° | 26° Mbabane: 14° | 20° Maseru: 10° | 32° Antananarivo: 15° | 27° Lilongwe: 18° | 30° Maputo: 21° | 26° Windhoek: 22° | 32° Cape Town: 16° | 25° Durban: 18° | 22° Johannesburg: 19° | 32° Dar es Salaam: 27° | 33° Lusaka: 18° | 34° Harare: 18° | 33° Currency: GBP to NAD 24.4 | EUR to NAD 20.87 | CNY to NAD 2.68 | USD to NAD 19.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.35 | EGP to NAD 0.62 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.83 | ZWL to NAD 0.04 | BRL to NAD 3.86 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.44 | USD to AOA 828.51 | USD to BWP 13.77 | USD to EGP 30.85 | USD to KES 144.98 | USD to NGN 1488.4 | USD to ZAR 19.29 | USD to ZMW 22.95 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74213.39 Up +0.14% | Namibian Stock Exchange (NSX) Overall Index 1551.37 Up +0.01% | Casablanca Stock Exchange (CSE) MASI 13083.17 Up +0.74% | Egyptian Exchange (EGX) 30 Index 29309.73 Up +0.06% | Botswana Stock Exchange (BSE) DCI 9001.84 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 035.38/OZ UP +0.52% | Copper US$ 3.86/lb DOWN -0.0073 | Zinc US$ 2 432.00/T UP 0.13% | Brent Crude Oil US$ 81.72/BBP DOWN -0.0194 | Platinum US$ 900.85/OZ DOWN -0.0011 Sport results: H.E. Dr Nangolo Mbumba, President of the Republic of Namibia says they will continue to pursue the second struggle of Namibia Zambian President, Hakainde Hichilema said one road will be named after the late president in Lusaka and the other road will be named after the founding president of Namibia The late President Hage Geingob’s casket was stationed at the Eternal Flame before he was taken to his final resting place The casket will of the late president was lowered with a 21 gun salute Accoutrements will be handed over to the former first lady of Monica Geingos An official luncheon by invitation is scheduled to take place at 14:00 at the State House The foreign dignataries are currently paying their last tribute to the former first lady, Monica Geingos Heroes Acre will be closed to the public, the National Council will announce once it is reopenedSix Nations: Scotland 30 vs 21 England | Ireland 31 vs 7 Wales Premier League: Arsenal 4 vs 1 Newcastle | Bournemouth 0 vs 1 Manchester City | Brighton 1 vs 1 Everton | Crystal Palace 3 vs 0 Burnley | Aston Villa 4 vs 2 Forest | Manchester United 1 vs 2 Fulham | Chelsea 0 vs 0 Tottenham Hotspur LaLiga: Cadiz 2 vs 2 Celta Vigo | Almería 2 vs 2 Atletico Madrid | Deportivo Alaves 1 vs 1 Mallorca | Barcelona 4 vs 0 Getafe | Granada 0 vs 0 Valencia | Real Sociedad 1 vs 3 Villarreal SerieA: Juventus 3 vs 2 Frosinone | Genoa 2 vs 0 Udinese | Salernitana 0 vs 2 Monza | Sassuolo 2 vs 3 Empoli | Bologna 2 vs 0 Hellas Verona | Torino 0 vs 2 SS Lazio European Championships Qualifying: Ipswich Town 3 vs 1 Birmingham City | Watford 1 vs 2 Huddersfield Town | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End English Championship: Ipswich Town 3 vs 1 Birmingham City | Watford 1 vs 2 Huddersfield Town | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End Weather: Katima Mulilo: 22° | 41° Rundu: 22° | 40° Eenhana: 22° | 37° Oshakati: 23° | 36° Ruacana: 19° | 36° Tsumeb: 24° | 37° Otjiwarongo: 22° | 34° Omaruru: 21° | 36° Windhoek: 22° | 32° Gobabis: 22° | 35° Henties Bay: 16° | 19° Wind speed: 21km/h, Wind direction: S, Low tide: 10:10, High tide: 04:15, Low Tide: 22:13, High tide: 16:26 Swakopmund: 16° | 17° Wind speed: 25km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:13, Low Tide: 22:11, High tide: 16:24 Walvis Bay: 16° | 21° Wind speed: 30km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:12, Low Tide: 22:11, High tide: 16:23 Rehoboth: 20° | 34° Mariental: 20° | 36° Keetmanshoop: 19° | 35° Aranos: 20° | 36° Lüderitz: 14° | 30° Ariamsvlei: 16° | 34° Oranjemund: 13° | 26° Luanda: 26° | 28° Gaborone: 21° | 39° Lubumbashi: 18° | 26° Mbabane: 14° | 20° Maseru: 10° | 32° Antananarivo: 15° | 27° Lilongwe: 18° | 30° Maputo: 21° | 26° Windhoek: 22° | 32° Cape Town: 16° | 25° Durban: 18° | 22° Johannesburg: 19° | 32° Dar es Salaam: 27° | 33° Lusaka: 18° | 34° Harare: 18° | 33° Economic Indicators: Currency: GBP to NAD 24.4 | EUR to NAD 20.87 | CNY to NAD 2.68 | USD to NAD 19.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.35 | EGP to NAD 0.62 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.83 | ZWL to NAD 0.04 | BRL to NAD 3.86 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.44 | USD to AOA 828.51 | USD to BWP 13.77 | USD to EGP 30.85 | USD to KES 144.98 | USD to NGN 1488.4 | USD to ZAR 19.29 | USD to ZMW 22.95 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74213.39 Up +0.14% | Namibian Stock Exchange (NSX) Overall Index 1551.37 Up +0.01% | Casablanca Stock Exchange (CSE) MASI 13083.17 Up +0.74% | Egyptian Exchange (EGX) 30 Index 29309.73 Up +0.06% | Botswana Stock Exchange (BSE) DCI 9001.84 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 035.38/OZ UP +0.52% | Copper US$ 3.86/lb DOWN -0.0073 | Zinc US$ 2 432.00/T UP 0.13% | Brent Crude Oil US$ 81.72/BBP DOWN -0.0194 | Platinum US$ 900.85/OZ DOWN -0.0011