Toyota Hilux’s amazing stats for 2019

Market struggled last year

09 January 2020 | Motors
Lance Branquinho

As South Africans returned to work and families anticipate the start of school, the final new vehicle sales data for 2019 has also been released.

The numbers for 2019 can now be totaled and collated, with the inclusion of December data being the missing element. It is no secret that 2019 was a fraught year for vehicle sales and the overall South African economy. Eskom power outages and lackluster growth significantly buffered the opportunity for promising overall vehicle sales.

By far the most important single vehicle segment, and an excellent barometer of real South African economic health, is the bakkie market.

When bakkie sales are strong, it shows that there is a notable activity in small business growth, delivery logistics, and large scale industrialisation. Bakkies are used by farmers, entrepreneurs, artisans, and on big civil and mining contracts. If bakkie sales are surging, it is an indication of robust economic activity.

Nothing stops Hilux

Although the market struggled in 2019, Toyota remained dominant. Hilux crushed its rivals and finished the year with 40 934 unit sales.

To understand the scale of Hilux’s dominance, consider its nearest rival, from Ford. Total Ranger sales came to 25 042, which means that Toyota’s margin of dominance was an astounding 60%.South Africa’s third most popular bakkie overall, for 2019, was Nissan’s compact NP200. Despite Nissan achieving 17 937 sales of its sub-1t bakkie, the NP200’s popularity severely tapered throughout 2019. In August and September, Nissan managed to sell more than 2000 NP200s per month, yet by December, they were down to only 498 units.

Isuzu’s 1-ton bakkies were South Africa’s fourth most popular in 2019, with a year-end total of 16 155 units. There is a significant drop-off in sales between Isuzu’s D-Max/KB range in fourth, and the fifth most successful bakkie, which was Nissan’s NP300.The aging Nissan one-tonner bakkie dipped below 10 000 units for 2019, with its end total being 8991.

Other established double-cab bakkies of interest are VW’s Amarok and Nissan’s Navara. The German bakkie had a respectable 2019, considering its narrow model range, selling a total of 2596. This number positioned it significantly ahead of Nissan’s Navara, which is also a bakkie range only comprising of double-cabs. Navara managed only 1581 total sales for the year.

A rising oil price might lift SA’s bakkie tide

With South African economic activity projected to remain unchanged for 2020, the overall bakkie ranking won’t alter much. Expect Toyota to possibly increase its dominance and Isuzu to achieve slightly more success with its new-generation D-Max, which might arrive at dealerships later this year.

Although it has two of South Africa’s most popular overall bakkies in its product portfolio, Nissan could find 2020 to be challenging. NP200 sales are narrowing, and the NP300 is an old platform. The international structural pressure on Nissan’s global business could also influence production priorities at Nissan’s Rosslyn assembly plant.

One aspect that would be good for Nissan’s export business from South Africa, and this is something which applies to other brands which also produce bakkies locally, is the oil price.

With Middle-Eastern instability, oil prices are predicted to rise sharply in 2020. Higher oil price revenues usually trigger a strong demand for bakkies from various African markets that have established oil industries. And those bakkies are mostly sourced from South Africa.

If you are a brand with a strong local production capacity and distribution network into Africa, 2020 could be a stellar year for business. – Wheels24



Covid-19: 5de nuwe geval binne 4 dae

10 ure gelede | Gesondheid

‘n Vragmotorbestuurder in Walvisbaai het gister positief vir Covid-19 getoets.Dit is die vyfde positiewe geval sedert Woensdag. Al die persone was in kwarantyn.Persone waarmee die...

‘80% van skole gereed’

2 dae gelede | Onderwys

Henriette Lamprecht – Sowat 80% van die 1 920 staatskole oraloor in die land is gereed om leerlinge volgens verpligte gesondheidsregulasies te ontvang wanneer hulle...

Nog leerlingdokters wag om uitgeplaas te word

2 dae gelede | Gesondheid

Henriette Lamprecht – Meer as 100 leerlingdokters wag glo reeds maande om vir internskappe by staatshospitale oraloor in die land uitgeplaas word. Die 166 leerlingdokters...

Stadspolisie van hardhandigheid beskuldig

2 dae gelede | Misdaad

Denver Kisting – ’n Inwoner van Groot Aub, mnr. Richard Davids, voer aan ’n beampte van die stadspolisie, waarnemende sersant Erwen Katiti, het hom Dinsdaglaatmiddag...

Weer vir 22 Mei 2020

2 dae gelede | Weer

BINNELAND: Gedeeltleik bewolk en warm in die streke van ||Kharas en Hardap. Elders sal dit sonnig en warm tot baie warm wees.KUS: Gedeeltelik bewolk en...

‘Vervoer van drank nie ’n misdaad’

2 dae gelede | Misdaad

Francoise SteynbergDie blote vervoer van drank is nie ’n misdaad nie en kan nie as redelike gronde gebruik word vir agterdog van die koop of...

Vroue in kwarantyn toets positief vir Covid-19

2 dae gelede | Gesondheid

Henriette Lamprecht – Twee vroue het in kwarantyn positief vir Covid-19 getoets. Dit bring Namibië se totaal bevestigde Covid-19-gevalle op 18 te staan. Volgens die...

Ebikes: vinnig, goedkoop en groen

2 dae gelede | Mense

Tanja Bause Nie te veel besighede kan sê dat hulle in die Covid-19-tyd so goed aangepas het dat hulle nuwe werknemers moes aanstel nie. Ebikes4Africa...

Market Watch Covid page - snippets

2 dae gelede | Gesondheid

The Namibia Football Association (NFA) executive committee has yet to decide what to do with funds it expects to receive from the Federation of International...