Harley-Davidson scoots into kids electric bikes

Seals StaCyc deal

08 March 2019 | Motors
Harley-Davidson Inc moved into kids electric bikes on Tuesday with the purchase of California-based StaCyc Inc, tapping a new business outside its declining core market in classic motorcycles.

StaCyc's 'EDRIVE' bikes, which retail at around US$650, are aimed at toddlers and kids, encouraging them to have fun outdoors as they learn to balance while getting a hang of biking.

The lightweight bikes have an aluminium frame and boast of three power modes and a 45 to 60 minutes charge time. A single charge delivers a cycle time between 30 and 60 minutes.

"The StaCyc electric two-wheelers will provide an entry point for the youngest riders," Harley said in a statement.

Lowest since 2010

Harley's sales have declined in the United States as its core baby boomer audience ages and millennials are slow to purchases its motorcycles that can cost upwards of US$28 000.

In January, the company said it expects to ship up to 222 000 motorcycles globally in 2019, the lowest number since 2010.

The company last year unveiled a plan to introduce cheaper, nimbler bikes to woo young riders, and plans to launch its first electric motorcycle without the traditional clutch and gear-shift controls by fall this year.

Harley aims to deliver "a full range of electric products for a vast audience," senior vice president of marketing and brand Heather Malenshek said.

The company did not disclose the price at which it bought StaCyc.

Shares of Harley were marginally down at US$37.49. Up to Monday's close, the stock had risen 10% this year, compared with an 11.4% increase in the S&P 500 index. – Nampa/Reuters

Soortgelyk

 

Covid-19: 5de nuwe geval binne 4 dae

17 ure gelede | Gesondheid

‘n Vragmotorbestuurder in Walvisbaai het gister positief vir Covid-19 getoets.Dit is die vyfde positiewe geval sedert Woensdag. Al die persone was in kwarantyn.Persone waarmee die...

‘80% van skole gereed’

3 dae gelede | Onderwys

Henriette Lamprecht – Sowat 80% van die 1 920 staatskole oraloor in die land is gereed om leerlinge volgens verpligte gesondheidsregulasies te ontvang wanneer hulle...

Nog leerlingdokters wag om uitgeplaas te word

3 dae gelede | Gesondheid

Henriette Lamprecht – Meer as 100 leerlingdokters wag glo reeds maande om vir internskappe by staatshospitale oraloor in die land uitgeplaas word. Die 166 leerlingdokters...

Stadspolisie van hardhandigheid beskuldig

3 dae gelede | Misdaad

Denver Kisting – ’n Inwoner van Groot Aub, mnr. Richard Davids, voer aan ’n beampte van die stadspolisie, waarnemende sersant Erwen Katiti, het hom Dinsdaglaatmiddag...

Weer vir 22 Mei 2020

3 dae gelede | Weer

BINNELAND: Gedeeltleik bewolk en warm in die streke van ||Kharas en Hardap. Elders sal dit sonnig en warm tot baie warm wees.KUS: Gedeeltelik bewolk en...

‘Vervoer van drank nie ’n misdaad’

3 dae gelede | Misdaad

Francoise SteynbergDie blote vervoer van drank is nie ’n misdaad nie en kan nie as redelike gronde gebruik word vir agterdog van die koop of...

Vroue in kwarantyn toets positief vir Covid-19

3 dae gelede | Gesondheid

Henriette Lamprecht – Twee vroue het in kwarantyn positief vir Covid-19 getoets. Dit bring Namibië se totaal bevestigde Covid-19-gevalle op 18 te staan. Volgens die...

Ebikes: vinnig, goedkoop en groen

3 dae gelede | Mense

Tanja Bause Nie te veel besighede kan sê dat hulle in die Covid-19-tyd so goed aangepas het dat hulle nuwe werknemers moes aanstel nie. Ebikes4Africa...

Market Watch Covid page - snippets

3 dae gelede | Gesondheid

The Namibia Football Association (NFA) executive committee has yet to decide what to do with funds it expects to receive from the Federation of International...