NBL toasts the launch of Cab App service
In response to the national concern over accidents and fatalities on Namibian roads, the LEFA Cab App service– supported and powered by Namibia Breweries Limited (NBL) - was launched in Windhoek on Tuesday.
“Road fatalities in Namibia are a national concern and touch each and every one of us. Sadly, drunk driving is one of the major causes of road accidents in the country,” said the founder of LEFA, Melkisedek Shivute Ausiku.
“With so many people dying on our roads, this greatly affects the growth of our country and economy. But even more so, it affects and greatly impacts the lives of so many people who lose a loved one.
“The LEFA Cab App is solely brought to life as contribution to curbing this unfortunate reality. The word 'LEFA' is derived from the Oshiwambo word for 'lift'. LEFA was inspired by my passion to solve problems such as the bad habit of driving under the influence of alcohol,” he said.
“It is my wish that patriots who engage in social gatherings where the consumption of alcohol is imminent should make use of a convenient service such as LEFA instead of driving under the influence of alcohol,” Ausiku added.
Also speaking at the launch, NBL managing director Wessie van der Westhuizen said LEFA ties in with NBL's 'Stay Cool, Enjoy Responsiby' campaign.
“All this is done with the aim of addressing this national catastrophe that begs a change of mindset, behaviour and attitude of motorists and other road users to complement the great infrastructure such as our roads,” Van der Westhuizen said.
“Perhaps it is the fact that we seemingly have too many vehicles on our road, especially in a relatively small city like Windhoek where accidents happen on a daily basis.
It is my hope therefore that LEFA would become every bit as much a part of your daily routine as a morning cup of coffee or a glance at your Facebook/Twitter or Instagram feeds.
“I believe the burst of LEFA onto the transportation scene brings with it incredible opportunities and efficiencies. NBL is proud to be associated with this venture and we extend our heartfelt congratulations on the launch of LEFA and a very successful partnership.
“We look forward to the positive difference LEFA will make in the lives of residents of the Windhoek city and beyond, and we welcome any constructive feedback to enable LEFA to become the trusted and successful brand it is destined to be,” he said.
LEFA currently has 11 drivers and Ausiku aims to expand to at least 50 drivers over the next month.
The app is available for download and ready for use. LEFA only operates in Windhoek at the moment, but Ausiku plans to expand it to other towns.
“A fee to ensure your safety and that of others is better than ending up behind bars, or in a hospital bed, or in a grave. LEFA could play such a significant role in curbing drunk driving if we all just embrace this service available for the better.
“Our slogan is 'Punctual, Safe and Reliable', and we intend to be committed as best we can on this journey of contributing to safer roads in the city, and ultimately in Namibia,” Ausiku vowed.