Automotive Brand Award for Opel GT Concept

The Opel GT Concept, a star at this year’s Geneva Motor Show, continues the brand’s strong concept car tradition and embodies avant-garde design in its purist form.
This has now also been recognised by the German Design Council, organiser of the renowned Automotive Brand Contest. The competition’s top-notch jury chose the sportscar of the future in the “Concepts” category for the “Best of Best” award.
In addition, there were three more first prizes for Opel: The dealer event “Mission Astra” received the “Best of Best” award; and the personal connectivity and service assistant “Opel OnStar” and the new configurator for mobile devices won in the “Future Mobility & Parts” and “Digital” categories.
“The GT Concept is a dream car that takes Opel’s philosophy ‘sculptural artistry meets German precision’ to the next level. The feedback has been simply overwhelming. My team and I are proud that our sports car study is being honoured as the best concept car of 2016 with the Automotive Brand Award,” says Adams.
The jury gave the “Best of Best” award in the events category to “Mission Astra”. This was the name of the Astra launch event for Opel dealers, which was located in the Spanish Sierra Nevada. The dealers spent two days there as “Astranauts”, overnighting in 250 futuristic tents in the desert.
“We always want to offer our dealers something different and that is why we came up with a really unusual idea for the launch of the new Astra. With a tent-city next to a racetrack, which resembled a lunar landscape, we created an event that money actually cannot buy,” says Opel Chief Marketing Officer, Tina Müller.
The Automotive Brand Contest is an international design competition for automobile brands. Established as a foundation in 1953, the German Design Council honors outstanding product and communication design and draws attention to the fundamental importance of brand design in the automotive industry.