Ultimate arctic adventures on ice

Jaguar and Land Rover

13 September 2021 | Motors
Jaguar and Land Rover are delivering pure exhilaration at the Jaguar Land Rover Ice Academy on the edge of the Arctic Circle, combining invaluable winter driving skills with unforgettable thrills.

The new 2022 Jaguar Land Rover Ice Academy has five itineraries, all based at Arjeplog, Sweden. Each one features the Jaguar F-TYPE sports car, Jaguar F-PACE performance SUV, iconic Land Rover Defender and Range Rover Velar. Advanced drivers can also get to grips with the all-electric Jaguar I-PACE.

The Jaguar Land Rover Ice Academy is an opportunity to drive these word-class vehicles to their fullest capability and truly immerse yourself in your surroundings with a range of extraordinary lifestyle activities.

Five experiences cater for every level of expertise, from first timers to those wanting to polish their ice-driving skills. Customers can choose two, three or four-night trips, all with support from highly trained experts.

The Ice Academy is popular with sports stars and celebrities. World heavyweight boxing champion Anthony Joshua, actor Luke Evans have all experienced the thrills.

Hollywood star Evans said when he visited as a guest last year: “Testing the cars on the lakes and tracks was extraordinary. Learning how to drift around the corners was really fun.”

The four experiences cater for every level of expertise from first-timers to those wanting to polish their ice-driving skills. Customers can choose three or four-night trips.


Phil Jones, Ice Academy Lead Instructor, said: “Everything about the Jaguar Land Rover Ice Academy will take your breath away – from the power of the Jaguar F-TYPE and the all-terrain capability of the Land Rover Defender to the spectacular Arctic landscape. Whichever ice drive you choose, you'll be honing your winter driving skills in the most exciting way imaginable.”

The new, customisable Ice Drive Lite itinerary offers a full day of driving on a two-night trip with your choice of Jaguar F-PACE or Land Rover Defender. There’s a chance to upgrade your vehicles during your 3 afternoon sessions on our tracks; The Circle, Handling Circuit 1 and the Slalom.

Available as either a three-day weekend or four-day midweek experience, the Ice Drive itinerary includes two days driving on the ice, plus a ‘hot lap’ passenger ride with an instructor in an F-TYPE.

There’s also a visit to the Jaguar Land Rover Cold-Climate Test Centre – the secret zone where new models are put through their paces ahead of release.


The five-day Ice Drive Plus itinerary includes four nights with a minimum three days of driving, plus optional lifestyle activities including a trip to the Arctic Circle, husky sled tours and snowmobile safaris.

For more experienced drivers the four-day Ice Drive Advanced and five-day Advanced Plus itinerary are a marked progression from the standard programmes. You begin with a refresher course and there’s some one-on-one tuition. You will also have the opportunity to drive the Jaguar I-PACE on the ice.

All five ice drives offer authentic Swedish accommodation at the Hotel Silverhatten, with stunning views of lakes and mountains to enjoy when customers aren’t sliding around the frozen tracks.

There’s also a plus-one itinerary that gives your non-driving companion the chance to enjoy a choice of daily Arctic activities while you’re honing your skills at the Jaguar Land Rover Ice Academy. - MotorPress



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