Launch of the new Sanlam brand repositioning
Sanlam Namibia has launched their new brand positioning on 30 March 2021 at Am Weinberg Hotel. Sanlam is moving in a new direction as they reboot their business through a purposeful brand and new positioning: Live With Confidence.
‘Live with confidence’ is more than just their new motto or positioning line. It’s their hope for every man, woman and child in Namibia and across this continent. And it’s a promise to every one of their clients—a promise that tomorrow will be okay, no matter what it may bring.
The group CEO, Tertius Stears mentioned that Sanlam Namibia makes it their mission to empower you to look after your family, your future and safeguard your goals. Knowing that you are prepared for the challenges that may come your way, charges you to access new possibilities, to grow and reach new potential. To live with hope, with purpose. This is what it means to live with confidence.
It is Stears belief that this new brand position comes at the perfect time because, in the financial sector, confidence is priceless. “At a time when global confidence is at an all-time low, Sanlam’s bold proposition is a welcome encouragement to the weary,” he says.
One might wonder how Sanlam could empower this kind of confidence. Not only is Sanlam the biggest non-banking financial service provider on the African continent; but for over 100 years, we have been investing in financial freedom and uplifting communities in which we operate. Empowering generations to be financially confident, secure and prosperous is not a new pursuit of ours, it is one we are simply giving new expression to. Regardless of who you are, or where you are on your financial journey, Sanlam can help make you more financially confident—and financial confidence is the catalyst for a life of security and prosperity
Locally in Namibia, the Sanlam Group has evolved over the years since 1928 from a traditional life insurance company to a broad-based diversified financial services provider that specialises in insurance, financial planning, retirement, investments and wealth.