Sacu to hold publicity, awareness road show

Better understanding of the union

07 March 2018 | Ekonomie
The Southern African Customs Union (Sacu) Secretariat will hold publicity and awareness campaign road shows on Friday and Monday in Windhoek as part of a series to be held in all Sacu member states.

The initiative, according to a media release issued by the secretariat, came about after it was established that there is limited knowledge and awareness of the secretariat’s activities and role in its five member states – Botswana, Lesotho, Namibia, South Africa and Swaziland.

“The objective of the road shows is to raise awareness and understanding of Sacu, its institutions and operations, thereby enhancing its brand visibility,” the statement said.

The secretariat partners with the lead ministries on Sacu matters in each member state for the execution of this awareness campaign that will be run under the theme ‘Connecting the Customs Union with its Stakeholders’.

Additionally, the road show will offer an opportunity to establish dialogue and interactions with key stakeholders including the private sector.

“Sacu, as the [world’s] oldest customs union, has made significant positive changes to the trade industry with the implementation of work programmes and processes for ease of doing business among member states,” the document added.

The focus of the Namibian road shows will be students and academics at the University of Namibia, and a corporate social investment initiative, whereby the secretariat will donate items to the Service Centre of the Visually Impaired (SCVI).

Sacu will also engage with various business stakeholders from both public and private sectors on trade facilitation and issues that affect trade facilitation with a view to improve the trading environment and ways of doing business.

A session is also dedicated to sharing information on market access opportunities available to Sacu traders through different trade agreements.

Sacu roadshows have so far taken place in Swaziland, Botswana and Lesotho. - Nampa

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