Making brands matter

Ogilvy practices a culture of open-mindedness

16 August 2019 | Sakenuus
Evany van Wyk



While sitting down with Ogilvy’s digital director and strategist Katrionae Madondo, chief operating director Megan Pritchard and managing director Rozanne van der Merwe, Careers got some insight into the 23-year-old advertising agency’s vision.

Ogilvy, a full-service advertising agency, forms part of WPP, one of the largest communication companies in the world. The agency currently employs 18 onsite employees and over 30 creatives are located offsite.

“We work with designers from Namibia, South Africa and even overseas,” said Van der Merwe. She feels that this allows the agency to always have new ideas and perspectives, to be able to stay up-to-date with the latest design and advertising trends.

“We empower 30-plus small businesses through our business model and it is something we are really proud of,” said Madondo.

They further elaborated on the culture at the agency and what it deems as important for clients and employees. “We celebrate a culture of open-mindedness. We can be fun, but also encourage ourselves to learn more,” Madondo said.

Ogilvy’s culture is one of its most important values. The father of modern advertising and also the inspiration for the company name, David Ogilvy, said there needs to be a cultural fit between clients and an agency.

“Not just clients, but also the employees. You need to feel at home when you step in here,” said Van der Merwe.

“The agency has embraced that people have different strengths and therefore allows each person to focus on something they are best at.”

According to Van der Merwe, Ogilvy understands the need for employees to grow, but at the same time, develop and master their strengths.

Ogilvy has over 120 offices worldwide. Since the agency’s work is in communications, they see it as the perfect way to market the Ogilvy brand. “Our job is the ultimate platform to market ourselves. The Ogilvy brand speaks for itself, because we are well-known internationally,” said Pritchard.

Ogilvy boasts a 95% female staff complement.

“Empowered women, empower women,” said Pritchard.

Social development schemes and pro bono work is also important to Ogilvy, and the positive change it can trigger inspires us the agency to do better.

“We are partnering with the Namibia Heart Foundation. They offer a holistic approach in physical and mental assistance to people who have had heart attacks or need transplants,” explained Pritchard.

Ogilvy has offered creative services and assistance in the design of their corporate branding, invitations, company profile etc. It’s clear that this agency is actively living a revolution that everyone is sure to be a part of.

“We make brands matter so that our clients are not just satisfied, but ultimately happy. We always make sure to go the extra mile. Without client a service, there would be no success,” Van der Merwe added. For more information on how to become part of this great cause, visit https://www.namheart.com/

O1- Ogilvy want clients and employees to feel at home when they step into their office space.

O2- Ogilvy has a 95% female staff complement.

O3- Ogilvy is an award-winning advertising agency.

Photos Evany van Wyk

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