Lexus LC 500 showcased in 'Black Panther'

Strong, fast, sleek and sophisticated

20 February 2018 | Motors
Stunning action from the Lexus flagship LC 500 coupe is a feature of Marvel Studios' highly anticipated 'Black Panther', which hit local cinemas on Friday last week.

The film, part of a robust collaboration between Lexus and Marvel, uses the Black Panther's life as a superhero and as royalty to show the two sides of the LC: performance and luxury.

Lexus general manager of international strategic communications Brian Bolain said Marvel's charismatic characters and inspiring stories were an ideal match with the Lexus mission to craft amazing, engaging experiences.

“The LC's aggressive styling, high performance and agile handling are a perfect fit for the Black Panther's quick, cat-like reflexes and superhuman feats. We're excited to see the duo in action.”

In the film, which takes place after the events of Marvel Studios' 'Captain America: Civil War', the character T'Challa (Black Panther) returns home to the isolated, technologically advanced African nation of Wakanda to take his place as king.

Marvel's senior vice-president of global partnerships Mindy Hamilton said the campaign clicked from the get-go.

“We have this bold, sophisticated hero stepping into the spotlight for the first time, and it's been a blast to work with the Lexus team to build out a story that'll familiarise fans with T'Challa as well as his advanced home nation of Wakanda.”

'Black Panther' was directed by Ryan Coogler and stars Chadwick Boseman, Michael B. Jordan and Lupita Nyong'o.

The collaboration between Lexus and Marvel Studios' 'Black Panther' includes a commercial that aired during the recent Super Bowl, which matched the new Lexus LS 500 F sport flagship luxury sedan with the film's hero.

It also resulted in an original graphic novel created with Marvel Custom Solutions, 'Black Panther: Soul of a Machine', which is available to read online.

In October 2017, ahead of SEMA, Lexus unveiled a custom concept coupe dubbed the Black Panther Inspired LC.

About Marvel Studios' 'Black Panther'

Marvel Studios' 'Black Panther' follows T'Challa who, after the death of his father, the King of Wakanda, returns home to the isolated, technologically advanced African nation to succeed to the throne and take his rightful place as king.

But when a powerful old enemy reappears, T'Challa's mettle as king and Black Panther is tested when he is drawn into a formidable conflict that puts the fate of Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people and their way of life.

'Black Panther' stars Chadwick Boseman, Michael B. Jordan, Lupita Nyong'o, Danai Gurira, Martin Freeman, Daniel Kaluuya, Letitia Wright, Winston Duke, Angela Bassett, Forest Whitaker, and Andy Serkis. - MOTORPRESS

Soortgelyk

 

Kobra saai paniek by konstruksieterrein

4 ure gelede | Omgewing

‘n Agressiewe en beseerde Anchieta-kobra, ook bekend as die Angolese kobra, het vroeër vandag vir paniek gesorg by ‘n konstruksieterrein op Otjiwarongo waar werkers besig...

Kraam buite kliniek - verpleegsters geskors

21 ure gelede | Ministeries

Henriette Lamprecht – Twee verpleegsters wat ‘n hoogswanger vrou by die Okuryangava-kliniek glo weggewys het, is in opdrag van die minister van gesondheid en maatskaplike...

Lewenslank vir Suide-verkragters

21 ure gelede | Howe

Elvira Hattingh en Ronelle Rademeyer - Twee mans wat vroue op Mariental en Tses verkrag en vermoor het, is gister in twee afsonderlike sake vonnisse...

Schlettwein sê oor TIPEEG, FOCAC

21 ure gelede | Regering

Denver Kisting – In die eerste plek is Namibië se ekonomie besig om aan te pas by ’n nuwe pad van groei nadat dit een...

Weer vir 19 September

21 ure gelede | Weer

BINNELAND: Gedeeltelik bewolk en warm in die Suide met enkele buie in die verre Suide. Elders sal baie tot bloedig warm in die Noorde wees.KUS:...

TransNamib op soek na nuwe direksie

21 ure gelede | Vervoer

Catherine Sasman Die ministerie van werke en vervoer het in 'n openbare kennisgewing aangekondig dat nuwe direksielede vir TransNamib gesoek word. Die huidige direksie se...

Esau: Visvangkwotas kan nie verkoop word

21 ure gelede | Ministeries

Leandrea Louw Die minister van visserye en mariene hulpbronne, mnr. Bernard Esau, het gewaarsku visvangkwotas kan nie verkoop word “om vinnig geld te maak nie”....

Help soek na vermistes

21 ure gelede | Misdaad

Tanja BauseDie Namibiese polisie vra die publiek se hulp in die opsporing van twee vermiste mense. Die 14-jarige Niita Fillemon word sedert 19:00 verlede Woensdag...

Grond: Wit boere wíl praat

21 ure gelede | Ministeries

Elvira HattinghDie president van die Namibië Landbou-unie (NLU), mnr. Ryno van der Merwe, sê dit is onwaar dat wit kommersiële boere nie in gesprek tree...