Started from the bottom
Iréne-Mari van der Walt
The Gondwana Collection recently appointed Ndinelao Shikemeni as their newest marketing manager, but Shikemeni says the position didn’t fall into her lap.
Shikemeni started working at the Gondwana Collection as an intern and in the past four years has worked her way up the corporate ladder.
She says she hopes to create a Gondwana Collection that is even more involved in its community than before.
“I would like to actively work towards marketing that emphasises community inclusivity — through honouring their specific preferred medium of communication and way of life,” she says.
She also hopes to preserve the vibrance of the Namibian tourism industry through teamwork.
“I hope to ensure the benefits of tourism in Namibia are sustained through various industry and community collaborations.”
Shikemeni says she hopes to sustain what those who came before her have created.
“It is more about maintaining rather than improving; hence, it’s vital that we continuously maintain a sense of humility and integrity, both internally and externally,” she says.
She clings to the words “people will always remember how you made them feel,” as the ethos of her work.
“Whether it is a guest or an employee, this balance should never be compromised,” she says.
Despite the immense task that lies before her, she is certain that she is capable of fulfilling the requirements of her new position.
“It is nerve-wracking, but I believe one only grows when they are uncomfortable.”
More than her work ethic and her will to keep up the immense standards set before her, Shikemeni brings passion to the table.
“How wild is it that our role as a tourism company in Namibia, through various means of marketing communication, aids to our social, economic and environmental development. That’s why I love it, it is an amalgamation of various industries that have to coexist. It is inclusive, which is an element I am passionate about.”
Photo caption: Ndinelao Shikemeni. Photo contributed