\nAS a founding member of the Coalition on Responsible Drinking (CoRD), Namibia Breweries (NBL) pledged its continued support through its own responsible consumption initiatives, partnerships with other organisations that promote responsible consumption, and support for CoRD initiatives, while continuing to conduct its business in a responsible manner.
\nCoRD members, comprising private and public sector representatives, religious groups and NGOs recently paid a visit to NBL.
\nA tour of the NBL premises formed part of the visit, where after NBL\'s Manager: Corporate Affairs, Dixon Norval, challenged the CoRD members and the public to point out any statements in NBL\'s advertising or conduct that may contradict the company\'s stated commitment towards the promotion of responsible consumption of its beer and alcohol in general.
\nNorval also said: \"Those under the legal drinking age of 18 years should not consume alcoholic beverages at all and retailers should not serve them with such products. Those above the legal drinking age should do so responsibly.\"
\nThis statement is reinforced by one of NBL\'s advertisements that read: \"Control your drinking, before it controls you!\"
\nDuring the visit, NBL\'s Head of Corporate Social Investments, Patricia Hoeksema, presented the visitors with a detailed look into how the brewer of pure Namibian beers addresses the potentially negative effects of alcoholic beverages.
\nIn her presentation, Hoeksema emphasised the company\'s position on alcohol. \"As a producer of low alcohol beers, we believe that alcohol can form part of a healthy and balanced lifestyle, if enjoyed responsibly. We are however, concerned about the minority who abuse alcohol, which is why we engage in a number of activities in support of responsible consumption, and to combat alcohol abuse.\"
\nThe company uses various avenues to prevent drunken driving. This is done, among others, by supporting the Windhoek Traffic Management Unit through the Namibia Breweries Broken Window Law Enforcement Campaign, and its involvement in the Together-We-Care Campaign.
\nNBL also encourages shebeeners to act responsibly, whether it is through training or the printing of booklets to simplify the understanding of the Liquor Act, or simply by helping them to fill in their liquor licensing applications. Through support to the Drug Awareness Group (DAG) and Teenagers Against Drug Abuse (TADA), NBL educates those who are under 18 to refrain from drinking, and appeals to those over the legal drinking age, to do so responsibly.
\nThe Coalition on Responsible Drinking was launched by the then Minister of Health and Social Services, now Deputy Prime Minister, Honourable Dr. Libertine Amathila in 2004. NBL was one of the founding members.
\nCoRD has since grown considerably and has action plans to grow both its members and influence even further. This includes getting more member institutions on board and encouraging them to show their support through the implementation of their own action plans, while supporting the wider CoRD programme.\n